Frost*news
I still can't get used to celebrating Christmas in the sun. It’s just some British traditions don’t translate into other more exotic cultures or locations. One thing that is always needed is strong intelligent ideas that create true points of difference which are not simply borrowed from elsewhere. 2007 has been another great year for us and I want to thank all our clients who chose to collaborate with us and hope they have benefited from that relationship as much as we have. Our team is growing in response to our local and international opportunities and we are very excited about 2008. Enjoy your holidays wherever you are in this crazy world. Frostie wishes, Vince Frost
Frost's

Surfboard design
   

Frost's

General Pants Summer campaign

Frost's

Trio property marketing

Frost's

Tourism Northern Territory digital

Frost's

Glassworks identity

 

Frost has recently turned its attention to products – creating not only surfboards but also the new Brolga Awards trophy. Surfboard design  *
Get on Board
Frost has recently turned its attention to products – creating not only surfboards but also the new Brolga Awards trophy. Featuring Frost’s signature bold approach, the surfboard for photographer James Cant will be getting a workout in the waves this summer at Bondi Beach. Frost has also recently completed James’ new mailer and updated website www.jamescant.com. The new Brolga Awards, designed by Frost for the Northern Territory Government as their highest tourism accolade, saw Frost collaborating with Fink Design, who produced the sandblasted aluminium awards to Frost’s design concept.
Frost continues its foray into fashion with the Summer 2007 campaign for General Pants Co. General Pants
Summer campaign
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Pants off
Frost continues its foray into fashion with the Summer 2007 campaign for General Pants Co. Based around capturing iconic summer moments, the result is a modern take on the “Summer of Love”. Working with international fashion photographer Pierre Toussaint, the campaign is based on a series of raw and edgy black and white images, coupled with copylines heralding back to the heydays of 60s and 70s psychedelia and rock. Look out for the campaign during December on the streets of Sydney, Melbourne and Brisbane, in General Pants stores, and fashion magazines including Vice and Oyster.
Frost has created the promotional magazine and website “Trio” for Frasers Property. Trio property
marketing
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Triple treat
Wanting to do something new in the world of property marketing, Frost has created the promotional magazine and website “Trio” for Frasers Property. Just like a real magazine, the piece opens with a stunning fashion feature with single models caught in triplicate, shot by James Cant, with interior styling by Inside Out Style Director Glen Proebstel. Architects Fender Katsalidis describe their vision for the new apartments – which will set new benchmarks in style in Sydney’s inner west. The magazine is a good read in its own right – giving some top tips to living in the inner west. You can pick up a copy from the Trio display suite (also designed by Frost) at 30 Pyrmont Bridge Road Camperdown Sydney or download it from www.triosydney.com.
Tourism Northern Territory, asked Frost to help people develop a “mental map” of the NT Tourism Northern
Territory digital
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Go mental
Most Australians don’t know their geography for the Northern Territory – putting Kakadu next to Uluru and Darwin in the outback instead of on the coast. Longstanding client, Tourism Northern Territory, asked us to help people develop a “mental map” of the NT – our solution has been to create an interactive map that promotes the key destinations (and is fun in itself to explore). Check it out at www.news.com.au/travel/australia/nt. With online taking on more importance in the tourism world, our new Digital team has also been creating campaigns for promoting Kakadu to an international market. And did we mention that we have just created an insert on Kakadu that will appear in National Geographics across Scandinavia, Germany and the UK.
when it came time to refresh the glassworks identity in line with expansion plans into Europe, they tracked down Frost. Glassworks identity  *
Animate
UK-based visual effects company Glassworks create only the best in video, with Bjork’s “All is full of love” and Pepsi’s Gladiator ad featuring Beyonce, Pink and Britney, just two of the award-winning works on their CV. So when it came time to refresh their identity in line with expansion plans into Europe, they tracked down Frost. Having created their original logo 10 years ago, Frost took the previous design and re-made all the letterforms, also adding a vibrant bright pink and red palette with a solution that’s as attention-grabbing as the company’s work.
The latest available in the Frost Shop, Frost's latest talks and New clients that frost has won

Shop
Talks
Wins

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Stuff

Shop Searching for that last-minute gift idea (or just something for yourself?). A range of Frost products are now available online – Frost Book (sorry trees), Mini Frost Book (sorry trees again!), Frost American Apparel T-shirts and more coming soon.

Talks Vince Frost will be travelling in early 2008 to talk at the Type Directors Club and judge the One Show awards in New York, and the Typography section of the D&AD’s Awards in London. Look out for more details soon on dates and locations. Cat Burgess is also talking at the Branding and MarComms for Financial Services conference at Swissotel, Sydney from 26-28 February www.iir.com.au/branding.

Wins We are proud to announce major new projects including: the international re-branding of
one of the leaders in the Fund-of-Hedge Funds industry, EIM, founded by Mr Arpad Busson and TAFE Sydney Institute’s promotional DVD and updated website as part of a major rebrand led by Frost. Watch out in coming issues for updates about these projects.

To find out how Frost can make a difference for your business, contact Cat Burgess cat.burgess@frostdesign.com.au or Nicole Bradfield nicole.bradfield@frostdesign.com.au in the UK.

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Frost* Design Sydney
1st Floor 15 Foster Street Surry Hills NSW 2010 Sydney Australia
Telephone +61 2 9280 4233 Facsimile +61 2 9280 4266
info@frostdesign.com.au www.frostdesign.com.au

Frost* Design London
Nicole Bradfield
UK Account Director
nicole.bradfield@frostdesign.com.au

www.frostdesign.com.au
Shop, Talks and WIns