Frost* (sorry trees) second edition
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Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.
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To be launched on the 6th June when Sheppard Robson are hosting a night of artistic collaboration and performance, over 600 guests will gather in the old civil engineering testing centre in Marlebone, London, which Sheppard Robson have recently redesigned. The book is printed in England on 100% recycled paper using vegetable inks.
This book was produced and designed by Frost* London and Sydney.
Paul's exhibition runs from 12th-26th April
10 Cecil St(udio) Paddington Sydney
The limited edition book published by Frost can be purchased from the gallery or by emailing info@frostdesign.com.au. Books sold at AUD $20 plus postage & handling.
This book has been printed with vegetable inks on 100% recycled stock.
It includes 400 pages of work in progress documenting our first exciting year in business as Frost Design Sydney.
Size 122mmx90mm
Price AU $25 / 10 pounds plus Postage & handling.
To order your copy email info@frostdesign.com.au
The Australian Graphic Design Association (AGDA) approached Frost Design to put together a booklet showcasing the inaugural Eye Saw exhibition. Eye Saw is an exhibition event which ran as part of Sydney Design 06. The project invited some 25 leading graphic designers from Sydney to design a piece of visual communication that enabled the public to understand, enjoy and discuss graphic design and its contribution to the economy and its cultural role in a social context.
Frost Design created four posters for the exhibition, borrowing the graphics found in Opthomalogist's charts. The charts which are normally used to diagnose complaints ranging from astigmatism to colour blindness, were given a new meaning by the insertion of the words 'Eye Saw'.
This theme was carried-through into the design of the booklet. It employed 'french-folded' pages which were printed on the reverse side with the exhibition entries. This required the reader to tear open the pages along perforated edges to reveal the work, encouraging further exploration. The booking was hand-sewn to reinforce its handcrafted quality.
Frost Design would like to thank Edwards Dunlop for the supply of the paper, Canon for kindly printing the booklet and Petaras Press for binding it.
Rizzoli
Edited by Dan Crowe, Contribution by Philip Oltermann
Have you ever wondered about the creative process of your favorite authors? Ever wondered who loves money more than life? What doors do the secret keys unlock? What old lady wears fur jackets? Who needs to punch a boxing ball before work? With primary evidence from the very private lives of those contemporary authors that are lingering on the doorstep of the literary canon, How I Write is an editorial powerhouse of more than sixty original features by Jonathan Franzen, Jeffrey Eugenides, Joyce Carol Oates, Rick Moody, Will Self, Nicole Krauss, and many others. Letters, photographs, drawings, even candy wrappers, phone bills, and other scattered mementos will be strikingly presented in this smartly designed volume. Using the same research team that previously published the unknown letters of Hunter S. Thompson, Charles Dickens's notebook, Harold Pinter's blues lyrics, and a nude shot of Alan Ginsberg, How I Write offers unpublished and unseen material illuminating the secret lives of authors.
Publication Date: April 2007
http://www.rizzoliusa.com/catalog/display.pperl?isbn=9780847829422
Rizzoli International Publications
Based on the premise that magazines as we know them are dying, The Last Magazine is a look at the future of magazines and the emergence of the 'style press' - magazines that are physically and aesthetically engaging, vibrant chroniclers of trends. With the client in New York and the book designed out of Sydney, much of the challenge was getting vast quantities of content into a coherent 288-page book and forming a close collaboration with the author despite the distances. We designed a new font that symbolises the 'shredding' of magazines and their traditions. The pull quotes are like magazines that are falling out of line - once again building on the book's themes.
Object Gallery/Melbourne Museum
Freestyle is a ground-breaking exhibition and book of contemporary Australian design for living. The challenge was two-fold - create a solution that is a strong statement about design in its own right while also being able to effectively present the works of 40 other designers without getting in the way aesthetically. Also key to the brief was incorporating the branding of sponsors Bombay Sapphire. Our idea was based on using a blue transparent perspex square as a framing device for the artist and their work (while also acting as a reference to the sponsor's brand and their iconic blue glass bottle). Each of the 40 designers was photographed in their own environments interacting with the blue frame in their own way. The square form was carried through to the Freestyle identity, which uses a modular geometric type, and using the squares as the structural grid for the book, website and other collateral.
http://www.freestyledesign.info
Thames & Hudson
Yilpinji is a collection of prints by Aboriginal artists who explore the visual tradition relating to love, arts and ceremonies practised by the Walpiri and Kukatja people of the Central and Western Deserts of Australia. Previously just an art catalogue, we were asked to design a book that could be sold in store. On the book cover, the use of dots from aboriginal paintings were highlighted in pink and red foil, and by overlapping two of these dots, we represented the love ceremonies explained inside the book. Simple but colourful page layouts showcased the prints clearly with stories about each painting, the stories written by Dr Christine Nicholls, who is an expert in Aboriginal art and tradition.
Published to coincide with an exhibition on Frost at the Sydney Opera House in January 2006, Frost*(sorry trees) is all about to creating an 'ideas book' showing where ideas come from and how they are realized through the design process. The book features case studies of a wide range of projects - from magazine and book design to stamps, exhibitions, corporate literature, signage, online and many more. Each project is shown against a backdrop of Frost's own personal photography, creating an extra layer that turns up the volume so the book acts as a design piece in its own right. With 500 pages of ideas and insights, the book throws open the design process and was created to be both accessible and entertaining to all.
If you'd like to purchase this product please send us an email at
info@frostdesign.com.au
RRP AUD $90
Penguin Australia
A call from Julie Gibbs at Penguin Australia led to the commission to design a book of recipes by one of Australia's leading chefs, Damien Pignolet. The idea for the cover came as Frost was dining in Pignolet's Sydney restaurant, Bistro Moncur, and notice the logo - a black heart with a knife and fork either side, originally created by illustrator Michael Fitz - on one of the waiter's T-shirts. Although he didn't know it at the time, this image would go on to form the mainstay of the book's cover. As always, Frost wanted to create a design that was unique to this particular project. With this in mind he knew that the cover needed to convey not only that this was a French cookbook, but that it was Damien Pignolet's French cookbook. It was then that he recalled the hand-drawn logo, which coupled with the simple title 'French' created the final design. The book is illustrated with photography by Earl Carter.
French by Damien Pignolet - Australian Publishers Association Annual Book Design Awards: Best Designed Cover of the year, Best Designed Cookbook. APA 54th Book Design Awards 2006:Best Designed CookbookAustralian Food Media Club Awards:Barilla award for best hardcover recipe book
Nan Goldin
The Devil's Playground was the first major collection of photographs by Nan Goldin to be published since 1996. Frost spent eighteen months working with Goldin on the book, which contains 343 photographs interspersed with texts, poems and lyrics by prominent writers. When asked by Phaidon to produce an initial dummy design, Frost began by looking through Goldin's work in search of definitive image for the cover. Attracted by the ambiguity of an image of two men, which he wrapped around the book from front to back, Frost was particularly pleased when Goldin agreed that his choice was perfect, not just for the dummy but for the book itself. Although it would take a further year to complete the book, during which time many changes were made, the cover remained unchanged throughout.
Sophie Calle
In 1999 Frost was asked to design a book showcasing the work of French artist Sophie Calle. The book was produced to coincide with an exhibition of Calle's work at the Camden Arts Centre in London. Taking the form of a personal diary, Double Game was written in response to 'Leviathan', a novel by Paul Auster which features episodes from Calle's own life. Calle's literary response turned the novel into a game, creating her own particular mixture of reality and fiction along the way. Reflecting this concept, Frost and Derek Samuel design a 'secret diary' with tipped-in pages, tied with blood red ribbon. The cover features an image of Calle photographed by Jean-Baptiste Mondino, while the back of the book is printed with silver foil blocked type on cloth.
Frost Design 2007 A Frost* Interactive Experience Terms and Conditions
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