Frost*

Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.

 © Frost Design

Australian Wool Innovation: Annual Review

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 © Frost Design

GSA Architects Brochure

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 © Frost Design

Macquarie Group Foundation Annual review 2007

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 © Frost Design

Australian Wool Innovation: Annual Review

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 © Frost Design

Macquarie Bank 2007 Annual Review

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 © Frost Design

Woodhead Interplan

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 © Frost Design

Valad Property Group Annual Report 2006

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 © Frost Design

Sydney Dance Company Annual Report 2006

Sydney Dance Company often has financial headaches in the running of their organisation and only had a small budget for their annual report. After noticing some sketches that Graeme Murphy had in his office of the dancers, our idea was to produce the Annual Report as two pieces - a financial report and an image book. The image book is based on the artworks of Kelvin Robertson, who has been sitting on classes on a daily basis for 20 years, and has captured the movement and the style of the dance group. The book of his artworks has been designed so that it can be sold by the Company to raise funds. It is mailed out with the statutory reporting to shareholders and supporters as a gift and a token of the company's appreciation of their support.

 © Frost Design

Macquarie Bank Annual Report 2006

The brief was to highlight Macquarie's international expansion and illustrate specific deals, particularly an important new deal with international explosives company Dyno Nobel. Four documents make up the report suite and part of the challenge was using images from Dyno Nobel on all the covers in a way that still felt Macquarie and didn't seem too explosive. The design exemplifies Macquarie's corporate brand with clear and structured design.The approach is sophisticated, corporate and restrained. The report is written in an editorial style and is sectioned to highlight performance from each division. The information for each is broken into hierarchical layers including a key statement, overview pull-out and body copy - making it easier to read.

 © Frost Design

UTS Year Ten Course Guide

Following on from previous years that had approached this as a 'corporate' design piece, our brief was to make something that would have instant pick up appeal for a Year 10 student, especially people who may not otherwise consider going to University. Our idea was to make a piece about real people for real people – and the design is intended to look like they could have done it themselves, like a scrapbook of different experiences. The approach was very editorial and we worked very closely with students from the University talking about their respective backgrounds to capture what it's really like at UTS and their own stories. The way the information is structured and presented is based on making it something that is very easy to understand and relate to - honest, raw and good information graphics.

 © Frost Design

Super Cheap Auto Annual report 2005

As its name suggests, Super Cheap Auto isn't the company lacking in confidence, a point reinforced by the bold, brash design of its identity and packaging. So, rather than trying to create a 'designed' annual report Frost, along with Ray Parslow, partner at Frost Design, decided to embrace the company's bold aesthetic instead, using its own visual vernacular to really have fun with design and create a unique report that looked like it was produced by the staff themselves. The main visual elements were key words featured on products and packaging around the store, which were photographed and then featured throughout the report. For example, the logo for the store's battery and electrical range, Super Force, was photographed and juxtaposed with an image of its staff. The company logo - a dollar sign - became the opener to the financial section, which was printed on receipt paper, and the cover was based on the 'redback' shelving used in all Super Cheap Auto stores. The final report, packaged in typical Super Cheap packaging, went on to receive numerous awards and has seen designers from around the world calling the company to request copies!

 © Frost Design

Super Cheap Auto Annual report 2004

As its name suggests, Super Cheap Auto isn't the company lacking in confidence, a point reinforced by the bold, brash design of its identity and packaging. So, rather than trying to create a 'designed' annual report Frost, along with Ray Parslow, partner at Frost Design, decided to embrace the company's bold aesthetic instead, using its own visual vernacular to really have fun with design and create a unique report that looked like it was produced by the staff themselves. The main visual elements were key words featured on products and packaging around the store, which were photographed and then featured throughout the report. For example, the logo for the store's battery and electrical range, Super Force, was photographed and juxtaposed with an image of its staff. The company logo - a dollar sign -“ became the opener to the financial section, which was printed on receipt paper, and the cover was based on the 'redback' shelving used in all Super Cheap Auto stores. The final report, packaged in typical Super Cheap packaging, went on to receive numerous awards and has seen designers from around the world calling the company to request copies!

Frost Design 2007 A Frost* Interactive Experience Terms and Conditions

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