Frost*

Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.

The Alphabet Foundation Website

Project: The Alphabet Foundation Website
Client: The Alphabet Foundation

The Alphabet Foundation is a non-profit organisation which aims to provide an education to poor and underprivileged children across the world. In approaching the site build, Frost evoked the concept of the lettering stencil used by children in the classroom to create a two-layered website, where each letter represents a different aim or idea related to the Foundation. The result for the site user is a fluid combination of both functionality and fun.

Visit the site www.thealphabetfoundation.org

Flip Dot Wall Summer Sequence

Project: Stockland Flip Dot Wall - Summer sequence
Client: Stockland

Coined the "Flip Dot Wall", Frost Design created an interactive art piece that utilises over 9000 revolving dots to create unlimited animations. The wall is 5 metres wide and 6 metres high and illustrates images or text in either black or brilliant red. As the dots move through their paces they create a subtle audio ambience and air-movement that extends the experience beyond the visual. One of its great advantages is that the piece can be programmed to carry a multitude of sequences – some poetic, some factual, and some simply fun. It can change according to season, event or achievement, and can be adapted for functions in the foyer to become part of the entertainment.

Smart Light

Project: Smart Light Sydney Festival identity and website
Client: Smart Light Sydney Festival

The Smart Light Sydney Festival aims to educate and engage audiences on the possibilities offered by low-energy, smart lighting design and products through a number of innovative and exciting light installations and events in the Sydney CBD.

Visit the site www.smartlightsydney.com

Trio Sydney Website

Project: TRIO website
Client: Frasers Property

TRIO is an exciting new property development in the heart of Camperdown Sydney, designed by internationally-acclaimed architects Fender Katsalidis. The website is one component of an integrated marketing campaign, including magazine, print and online advertising.

Visit the site www.triosydney.com

Australian Directors Guild

Project: ADG website
Client: Australian Directors' Guild

Having redesigned the ADG identity, their website was a great opportunity to bring the brand to life. The logo is a play on the aperture of a camera and is central to the design of the site. The logo is used in conjunction with photos of ADG members, which were purpose-commissioned by Frost for the project using leading photographer James Cant. The website uses innovative technology and interactive components to bring the brand to life in an engaging way. The user can move the navigation around, it can support large images without restricting the user experience, and is designed for dynamic content display and ongoing creative evolution.

Visit the site www.adg.org.au

Kakadu Microsite

Project: Kakadu Microsite
Client: Tourism Northern Territory

Tourism Northern Territory conducts several strategic campaigns for Kakadu National Park throughout the year. Driven to the travelNT.com website via online banner advertising, the aim was to streamline the user experience by creating a 'container' campaign page that would bring together the rich and varied Kakadu content within the site into one easy accessible page.

Visit the microsite www.travelnt.com/kakadu.aspx

Darwin VIBRANT Campaign – integrated Print/Online

Client: Tourism Northern Territory
Date launched/finished: August 2007

Darwin is the capital of the Australia's Northern Territory. Known mostly for its steamy tropical weather and crocodiles, the campaign and this microsite aimed to position Darwin alongside other great Australian summer destinations such as Noosa and Port Douglas, by talking directly with the locals to reveal the wealth of cultural and natural experiences on offer. For our particular target audience, termed the 'spirited traveller' - those interested in genuine cultural engagement, adventures in awe-inspiring natural landscapes and who plan their holidays online, a strong digital campaign and microsite, spearheaded by a big splash in the weekend magazines became the optimum media mix.

In Australia 'NT' is synonymous with the Northern Territory. The use of 'NT' words is an ongoing creative campaign tool used to send a simple compelling message regarding the attributes of a destination - in the case of Darwin - vibraNT.

Frost Design's Signage for Stockland's new head quarters Sydney including 6m high flip dot wall and animations

Project: Stockland Headquarters, Sydney – Flip Dot Wall
Client: Stockland

Coined the "Flip Dot Wall", Frost Design created an interactive art piece that utilises over 9000 revolving dots to create unlimited animations. The wall is 5 metres wide and 6 metres high and illustrates images or text in either black or brilliant red. As the dots move through their paces they create a subtle audio ambience and air-movement that extends the experience beyond the visual.

The NT Mental Map

Client: Tourism NT
Date launched/finished: August 2007

As part of a partnership agreement between Tourism Northern Territory and News Ltd, Tourism Northern Territory were given the opportunity to create an interactive panel that would sit on the news.com.au website for 12 months.
The creative concept aimed to create a 'mental map' of the Northern Territory in the potential visitors’ mind. Research revealed many people found it hard to picture what a holiday could be like in the Northern Territory, the activities, experiences. Most only knew the icons of Uluru and Katherine Gorge.

Travel NT website

Project: travelNT website
Client: Tourism Northern Territory

The travelNT.com website promotes tourism in the Northern Territory. A site of significant size, it includes both rich experiential content in the form of video, animation and audio, and highly functional planning information such as google mash-ups, itineraries and planning tools. The site is managed via a content management system and translated across 7 different languages.

Visit the site www.travelnt.com

Khai Liew design website

Project: Khai Liew website
Client: Khai Liew

Frost first met furniture designer Khai Liew through our collaboration with Object Gallery on the Freestyle exhibition (new Australian design for living) in which Khai was exhibiting. Our brief was to create a website that is ‘visually arresting but timeless, sharp but with warmth’ - all things that could be said about Khai Liew’s work. Khai’s background is an interesting one, having spent over 20 years as a specialist valuer, conservator, and growing up in Hong Kong and Malaysia before moving to Adelaide. These influences are reflected in his work, which often combines the beautifully simple with the intricate. The layered, ‘concertina’ design of the website reflects the ‘layers’ of influence and inspiration behind each piece and the navigational structure effortlessly guides the user through the site.

Visit the site www.khailiewdesign.com

James Cant website

Project: Website design
Client: James Cant

Returning to his home in Australia from London where he was a highly respected beauty and fashion editor, James Cant was unknown to publishers and agencies in Sydney. Frost Design created the identity using a play on his surname ‘Cant’. A simple cross through the ‘t’, elevated the idea of his skill and the retention of his name. ‘Cant’ became ‘Can’. Frost Design also designed a mailer to the scale of broadsheet newspaper using bulky newsprint stock and a website in order to showcase the depth of his experience.

Visit the site www.jamescant.com

Tryo website

Project: Tyro website
Client: MoneySwitch Ltd

The Australian EFTPOS business is full of hidden fees and unnecessary operating limitations for merchants. The first entrant into this business for over 10 years, Tyro’s philosophy is based on giving merchants a better deal by taking on the big banks and winning. Indeed, the name 'Tyro' means a novice who rises up to become a champion. The logo design crafts the letters out of a continuous line, where it feels like the letters 't' and 'y' are almost shaking hands to represent how Tyro reaches out to its customers. This was also a suggestion of how data travels in an uninterrupted path from point to point.

The logo, website, and all stationary are reproduced in four different colours as example of how Tyro challenges the accepted norms. When creating the website this meant four times the work; four stylesheets and four versions of each image. To make this idea work all the photos were colourised and the logo was incorporated on a large scale as an abstract visual relief. Each day the text and images change colour while the background of the website remains neutral grey. Frost also built a Content Management System so the client can keep the content up to date.

Visit the site www.tyro.com

Customweave Website

Project: Customweave website
Client: Customweave

Frost Design was approached by Customweave to develop a website to showcase their wide range of hand-made carpets and rugs. Working in close collaboration with the client the website was designed as a series of distinct modules, each created as short animations that reveal a little about the company’s philosophy, design process and manufacture. The showcase sections of the site, places examples of the their carpets and rugs into a virtual environment to give customers and impression of what the product will look like in their homes. Inspirational imagery fills the background of the site, further immersing the viewer in the interactive experience.

Freestyle website

Project: Freestyle website
Client: Object Gallery / Melbourne Museum

Freestyle is a ground-breaking exhibition of contemporary Australian design for living. Our idea for the exhibition was based on using a blue transparent perspex square as a framing device for the artist and their work (while also acting as a reference to the sponsor's brand). Each of the 40 designers were photographed in their own environments interacting with the blue frame in their own way. The square form was carried through to the Freestyle identity, which uses a modular geometric type, and using the squares as the structural grid for the book, website and other collateral.

Visit the site http://www.freestyledesign.info

Frost Design 2007 A Frost* Interactive Experience Terms and Conditions

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