Frost*

Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.

© Frost Design

2008 UTS Course Guide

After working with UTS for many years, we came up with the idea of making their course guide a magazine that could tell the UTS story in a much more appealing way to potential students. Each of the faculties worked with us to develop an editorial idea, and students at the university did all the photography - so that it comes out of the heart of the university itself. UTS staff also wrote all the stories under our editorial direction. The result is much more informative and more approachable. It is a fresh new way of looking at a course guide that keeps UTS ahead of the pack in the competitive youth market.

© Frost Design

UTS Year Ten Course Guide

Following on from previous years that had approached this as a 'corporate' design piece, our brief was to make something that would have instant pick up appeal for a Year 10 student, especially people who may not otherwise consider going to University. Our idea was to make a piece about real people for real people – and the design is intended to look like they could have done it themselves, like a scrapbook of different experiences. The approach was very editorial and we worked very closely with students from the University talking about their respective backgrounds to capture what it's really like at UTS and their own stories. The way the information is structured and presented is based on making it something that is very easy to understand and relate to - honest, raw and good information graphics.

Frost Design 2007 A Frost* Interactive Experience Terms and Conditions

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