Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.
Project: Smart Light Sydney Festival identity and website
Client: Smart Light Sydney Festival
The Smart Light Sydney Festival aims to educate and engage audiences on the possibilities offered by low-energy, smart lighting design and products through a number of innovative and exciting light installations and events in the Sydney CBD.
Visit the site www.smartlightsydney.com
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Channel [V] came to Frost Design to refresh its identity in response to the explosion in music-related entertainment and the need to compete with new advances such as music video streaming on mobile phones.
A key part of the strategy was to move the brand from a music TV brand into a live brand that has an active role in its audiences lives. Channel [V] had inherited elements of its identity, including the brackets around the V from its parent offshore, and carrying these forward into the new identity was a legal mandatory. What started out as a design restriction became the creative idea - we dimensionalised the name Channel [V], making it into a object that could then become an environment for its broadcast design and a stage for live events. Instead of being a stylistic device, the brackets have a real purpose. Part of the brief also involved reflecting Channel [V]'s changing in programming that was part of the re-launch, which was a shift to genre-specific timeslots rather than continuous hits. Building on the 3D logo approach, we created themed rooms for each genre. Each featured its own colour and animated transition from the main logo to a genre-specific adaptation of the mark.
Frost art directed all elements of the new identity roll out, working in collaboration with 3D Animator Gary Nicholson of Nicholson Beyer.
Warner Music
Mushroom Records started out in the late 1970's, signing acts such as Spilt Enz, Skyhooks and Kylie Minogue to become Australia's leading independent music label. Warner Music Australia bought the label in 2005 and approached Frost to create a new logo and identity. The brief was to stay true to the label's independent roots, while creating a new look that could carry it forward as the banner for Warner's Australian artists roster. Our idea is based on mushrooms growing up to form the letter 'm'. The simplicity of the symbol and complete integration of the mushroom visual into 'm' was critical to delivering a marque that could work at a very small scale on CDs as well as acting as an iconic and merchandisable brand. The supporting identity drew on other mushroom references, including 'mushroom bag' stocks - also helping to give a street feel true to its independent roots.
This project was purely about information design and involved creating a simple, foolproof system that would work across a wide range of media, including movies, DVDs and computer games and related promotional materials such as posters and commercials. The symbols themselves were fairly generic and did not need redesigning as such, although Frost did change the typeface. What did need looking at was their application. Keen to ensure that the classifications communicate effectively without compromising the promotional imagery for each piece, Frost working with director Des Clark, created a simple sticker device to carry both the symbol and related information; the resulting designs look like stickers that have been applied to the imagery, rather than being part of their design. In addition to the print designs, cinema and television commercials were also required. The fact that these had to be G-rated and could not date over five years ruled out a lot of visual content, so the symbols themselves were brought to life instead. This not only provided the necessary visual content, it also focused attention directly onto the new markings, now one of the most visible design pieces of design in Australia.
Project: Awards identity and marketing materials
for the Nike Young Directors Awards
Client: Nike
When Frost was approached by Nike to join a competitive pitch to design the publicity campaign for its Young Directors Awards, once again Vince Frost found himself looking for the ‘big idea’. After much deliberation he eventually decided to go and buy a pair of Nike trainers. Watching the assistant place the shoes in the box, he noticed that the end of the box was the same shape as a clapperboard and that it was hinged in the same way too. The box became a clapperboard – or ‘clapperbox’ which in turn became the identity for the awards scheme. This concept was translated onto stationery, posters, T-shirts, invitations and the awards application form. A metal version was created for the award itself, while an animated clapperboard formed the ‘sting’.
Frost Design 2007 A Frost* Interactive Experience Terms and Conditions
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