Frost*

Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.

Flip Dot Wall Summer Sequence

Project: Stockland Flip Dot Wall - Summer sequence
Client: Stockland

Coined the "Flip Dot Wall", Frost Design created an interactive art piece that utilises over 9000 revolving dots to create unlimited animations. The wall is 5 metres wide and 6 metres high and illustrates images or text in either black or brilliant red. As the dots move through their paces they create a subtle audio ambience and air-movement that extends the experience beyond the visual. One of its great advantages is that the piece can be programmed to carry a multitude of sequences – some poetic, some factual, and some simply fun. It can change according to season, event or achievement, and can be adapted for functions in the foyer to become part of the entertainment.

Sydney Opera House new shop graphics

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Frost Designs new signage system for Powerhouse Museum Sydney

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Frost Design's Signage for Stockland's new head quarters Sydney including 6m high flip dot wall and animations

Project: Stockland Headquarters, Sydney – Flip Dot Wall
Client: Stockland

Coined the "Flip Dot Wall", Frost Design created an interactive art piece that utilises over 9000 revolving dots to create unlimited animations. The wall is 5 metres wide and 6 metres high and illustrates images or text in either black or brilliant red. As the dots move through their paces they create a subtle audio ambience and air-movement that extends the experience beyond the visual.

Frost Design's Signage for Stockland's new head quarters Sydney including 6m high flip dot wall and animations

Project: Signage for Stockland's new headquarters Sydney
Client: Stockland

Frost also had the task of designing the wayfinding signage throughout the building, starting with the directions board in the lobby. A framing system was designed for internal employee art collaborations, which was the subject of an in-house art competition during the initial opening stages to help with staff engagement. With the green theme strong throughout all aspects of planning and delivery of the fit-out, we were also commissioned to create a hoarding graphic during construction stage that communicated Stockland's environmental vision with lyrical images of trees and text.

Denim-Bar at Myers Melbourne City

International Fashion Group (IFG) imports and distributes premium denim brands such as One Religion and Seven For all Mankind. They approached Frost to create their first retail concession store in Myer Melbourne. Surrounded by competing brands, the challenge was to create something that would really jump out and act as a strong brand in its own right. Working with the long, narrow space we branded it the 'Denim Bar'. The logo is in bold letterpress type, a playful reference to denim's wild-west history and the patina of worn jeans. The 40sqm space was painted black, giving it presence against the other mainly light concessions. The bar itself is painted day-glo orange, a vibrant contrast to the black space and a striking backdrop for the merchandise. It also acts as a centralized storage unit, overcoming one of the restrictions of the narrow space. We approached illustrator Paul Davis to create a series of quirky illustrations to add another dimension to the branding. The illustrations draw customers in with their amusing take on denim, wrapping the back wall, change rooms, columns and display bench.
The t-shirt line is displayed on three wall-mounted sets of antlers, adding a fun 3D element. IFG plans to roll out the design across 40 concessions over the next two years.

ResMed site and interior masterplanning

Project: Site and interior masterplanning and environmental graphics
Client: ResMed

ResMed, global leaders in the field of sleep medicine, engaged Frost Design to design and implement signage and graphics to their new Australian headquarters at Norwest Park – a facility housing both the research and manufacturing arms of the company in an historic and semi-rural setting. Externally this work included the major site identification signs, vehicular directional and operational signage and building identification signage for the Manufacturing Centre, the Sleep Centre and the Innovation Centre. Internally the Manufacturing Centre and Innovation Centre required internal identification and directional signage. We were also engaged to design an inspirational graphic overlay for the cafe and LearningCentre areas. Together with the comprehensive identification and directional system the signage and graphics aid in wayfinding on site and within the buildingsand create a memorable visitor experience. The signage form and materials reference both the landscape scheme and the dual nature of the ResMed business.

Director's Cut Set Design

Sydney Dance Company

One of the key considerations for the Cut set was that whatever was produced had to be easily transported around the world. It also needed to work with complex rigging structures that could change from venue to venue. Keeping this in mind, we thought that it would be interesting for the set to be a completely separate structure that grows upwards, rather than being a stiff and cumbersome physical structure that relies on its surrounding environment and drops from the ceiling. Drawing on the 'cut' theme, we made the set an organic and delicate structure Ã¢ÂÂ with its own 'skin' that makes it vulnerable to being cut. The set weighs a mere 60kg and saved the company considerable transportation and building costs. We designed the set so that the act of inflation could be part of the performance. The material interacts with the light and the dancers in different ways throughout the performance, with invisible tie-lines that allow it to move and change shape. The inflatable set was created in collaboration with Nick Crosby, from the London company Inflate.

Frost Bite Exhibition

Object Gallery approached us to create their first exhibition on graphic design. As graphic design surrounds us, the aim was to create a dynamic exhibition that was accessible and not precious. You could either interact with multimedia on a 3D asterisk or flick through one of the books or magazines whilst sitting on one of the huge foam letters. Instead of being hung like paintings in a gallery, digital prints rested against walls. Held at the Sydney Opera House, the space had no windows, so we took the opportunity to darken the space further. The floor was covered in monochrome images of letterpress type and the walls were signwritten with large-scale letters on black. On entering the space you were met with a huge asterisk printed with examples of work, also holding books, magazines and LCD screens, showing different scales of work. This then projected further onto the back wall.

Freestyle Exhibition

Object Gallery/Melbourne Museum

Freestyle features Australia's best design for living by 40 outstanding designers. Jointly presented by Object Gallery and the Melbourne Museum, the exhibition needed to travel both in Australian and overseas, so a main consideration was ensuring the exhibition could flat-pack for transport and be reconfigured for each venue. Starting with the square grid that we created for the overall identity, we developed a landscape of white blocks for displaying objects, and clear acrylic for where they needed protection. The designers are featured in super-scaled portraits, giving them equal weight to their work. The square grid was used to cut through the portrait panels, creating a window through to the objects and linking the designer and their work. Each designer?s display is a discrete series of freestanding 3D elements, so they can be rearranged for each venue. The open sides of the displays create a series of interesting juxtapositions, which also change from venue to venue.

Urban Forest Project

Design Times Square:

185 banners created by the world's most celebrated designers, artists, photographers and illustrators to New York's Times Square. Each banner uses the form of the tree, or a metaphor for the tree, to make a powerful visual statement. Together they create a forest of thought-provoking images at one of the world's busiest, most energetic, and emphatically urban intersections. Following their display, (September 1 - November 30, 2006) the banners will be recycled into tote bags and sold at auction, with proceeds going to scholarship and mentoring programs that benefit students of the visual arts. Some banners embody visceral responses to pressing environmental, political and social issues. Others use the evocative power of nature to develop rich patterns and abstract forms that delight the viewer. All contain passion, thought, and energy are qualities that only emerge when the world's finest creative minds apply themselves to a brief they truly believe in.

Sky signage, masterplanning and environmental graphics for Deutsche Bank

Project: Sky signage, masterplanning and environmental graphics
Client: Deutsche Bank

Deutsche Bank is one of the major tenants in the new Foster and Partners tower at 126 Phillip Street, Sydney. Our scope included the external building identification signage and naming strategy for the tower. Internally, we dealt with identification, wayfinding and operational signage for the fitout. Due to the open floor plan, extensive use of glazed walls, and the desire to exhibit the Deutsche Bank art collection, there were limited opportunities to locate signage on walls. Signage elements were therefore proposed as an integral part of the fitout. Signage has been kept subtle, with streamlined detailing integrated into surfaces, and large-scale graphics limited to specific areas such as breakout spaces. Interior identification signage has been applied as screen-print graphics onto the glazed partitions, and acrylic letters intracut into aluminium. The Secure Access Point signage was a key operational function, addressed collaboratively to maintain the minimal and transparent aesthetics of the fitout, while integrating entry barriers, security equipment and static information.

Moruben Nominees Signage

Frost was approached to design signage for a foyer area that had only a small footprint, but a 5m high ceiling. The architects had introduced a glass highlight and sidelights, to bring natural light into the space and maximise the impact of the original timber doors. The signage had to reference the history of the site and the current design and architectural studios who worked there. The building's main heritage was as a sewing/machinist's factory, so we referenced the flowing thread with ribbons of heat-formed acrylic, folding up the wall to form the level numbers of the directory. The fluorescent pink acrylic material portrays a clearly modern designed element.

Frost Design - WOW at Tamarama

When Frost was asked by The Sydney Morning Herald's the(Sydney)magazine about his impression of the city, he immediately recalled his reaction the first time he visited: WOW. As Sydney's famous beaches had played an integral role in shaping his reaction, Frost decided to visualise this by having the entire studio create the word in the sand at Tamarama Beach one morning. Enlisting the help of Ken, who smoothes the sand every Wednesday morning with his tractor, the team tramped the three letters into the sand (with the help of a few strategically placed markers.) Then at precisely 7.15am a pre-arranged helicopter flew overhead to record the event. This project truly illustrates the power of the idea. It also demonstrates how typography can be used as part of our everyday environment and what an impact it can have when used on such a large scale. We are all touched by graphic design on a daily basis and, while we may not always be aware of it, it really does make a difference to people's lives.

International Finance Centre

Project: Visual identity, wayfinding graphics and signage for International Finance Centre, Hong Kong
Clients: Central Waterfront Properties,
Sun Hung Kai Properties, Henderson Land JV

The IFC development is a landmark development on the waterfront at Central, providing a new home for the financial centre in Hong Kong. The development includes two towers, a luxury shopping mall, Four Seasons Hotel and a major transport interchange linking the new airport rail interchange and Central subway. Initially engaged to design the hoardings for two IFC, Frost Design was subsequently engaged to develop a visual identity for the site and identification and wayfinding graphics and signage for the whole development. The commission also includes large-scale graphic walls that were utilized to activate the major internal circulation routes and carpark signage. The IFC identity informed the wayfinding signage in the use of simple elegant forms allowing legibile identification and wayfinding and the use of the IFC colour palette to enliven and code individual floors. The carpark and large scale graphic elements make extensive use of colour, enlivening the large void spaces along circulation routes.

Frost Design 2007 A Frost* Interactive Experience Terms and Conditions

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