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Frost*
Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.
Coast restaurants redesign
Project: Coast Restaurant Design, Sydney
Client: Nautilus Group
The commission to redesign Coast, one of Cockle Bay Wharf’s most popular restaurants, came as a direct result of Frost’s work at Manta – both restaurants are owned by Tim Connell. The project involved working closely with the architects, Hassell, on the interior. Vince Frost along with Anthony Donovan and Bridget Atkinson, came up with the idea of creating an actual coastline suspended from the ceiling. This dramatic overhead installation of Sydney’s coastline stretches the length of the restaurant and was constructed from translucent yellow acrylic, down-lit with LED lights to create a stunning lightscape. Elsewhere, a giant, 30-metre image of Clovelly Beach, by photographer Stephen Ward, dresses the entire back wall. In addition to this new identity including wine bottles, menus, uniforms, signage, advertising, invitations and stationery were also designed.
Manta Restaurant Logo Design
Nautilis Group
The process of redesigning the identity for Manta, a Sydney restaurant located on the Woolloomooloo Finger Wharf, began by simplifying its name from Manta Ray to simply Manta. The creative concept was inspired by the elegance and beauty of the manta ray as it moves through the ocean. Frost was introduced to owner, Tim Connell by Steve Manfredi, now the restaurant's head chef and with whom the studio had worked in the past. In addition to creating the menus, which were screen printed onto canvas, the project also involved designing invitations, business cards and stationery, wine labels, T-shirts, uniforms and the striking graphic that now graces the restaurant's exterior. For the opening, a promotional animation based on the moving form of the manta ray was created and projected onto the restaurant's rear wall.
French Cookbook Design
Penguin Australia
A call from Julie Gibbs at Penguin Australia led to the commission to design a book of recipes by one of Australia's leading chefs, Damien Pignolet. The idea for the cover came as Frost was dining in Pignolet's Sydney restaurant, Bistro Moncur, and notice the logo - a black heart with a knife and fork either side, originally created by illustrator Michael Fitz - on one of the waiter's T-shirts. Although he didn't know it at the time, this image would go on to form the mainstay of the book's cover. As always, Frost wanted to create a design that was unique to this particular project. With this in mind he knew that the cover needed to convey not only that this was a French cookbook, but that it was Damien Pignolet's French cookbook. It was then that he recalled the hand-drawn logo, which coupled with the simple title 'French' created the final design. The book is illustrated with photography by Earl Carter.
French by Damien Pignolet - Australian Publishers Association Annual Book Design Awards: Best Designed Cover of the year, Best Designed Cookbook. APA 54th Book Design Awards 2006:Best Designed CookbookAustralian Food Media Club Awards:Barilla award for best hardcover recipe book
Frost Design 2007 A Frost* Interactive Experience Terms and Conditions
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