Frost*

Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.

Australian Directors Guild

Project: ADG website
Client: Australian Directors' Guild

Having redesigned the ADG identity, their website was a great opportunity to bring the brand to life. The logo is a play on the aperture of a camera and is central to the design of the site. The logo is used in conjunction with photos of ADG members, which were purpose-commissioned by Frost for the project using leading photographer James Cant. The website uses innovative technology and interactive components to bring the brand to life in an engaging way. The user can move the navigation around, it can support large images without restricting the user experience, and is designed for dynamic content display and ongoing creative evolution.

Visit the site www.adg.org.au

New identity for Riverbeats a series of water related events along Parramatta river during the month of November

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New Identity for Glassworks (London) and soon to be launched office in Amsterdam

Glassworks provide digital animation and effects expertise for the television and music industries. Their creative content, promos and immersive marketing tools have won awards for clients around the globe.
Frost London designed the original identity 10 years ago when the Glassworks business first began. This redesign is in response to a significant expansion of the business into Europe. The project was managed by the Frost London office, designed by Frost Sydney, and printed in the UK utilising vegetable inks.

International Fashion Group Identity

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Identities

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Property development identity for Frasers

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Tryo website

Project: Tyro website
Client: MoneySwitch Ltd

The Australian EFTPOS business is full of hidden fees and unnecessary operating limitations for merchants. The first entrant into this business for over 10 years, Tyro’s philosophy is based on giving merchants a better deal by taking on the big banks and winning. Indeed, the name 'Tyro' means a novice who rises up to become a champion. The logo design crafts the letters out of a continuous line, where it feels like the letters 't' and 'y' are almost shaking hands to represent how Tyro reaches out to its customers. This was also a suggestion of how data travels in an uninterrupted path from point to point.

The logo, website, and all stationary are reproduced in four different colours as example of how Tyro challenges the accepted norms. When creating the website this meant four times the work; four stylesheets and four versions of each image. To make this idea work all the photos were colourised and the logo was incorporated on a large scale as an abstract visual relief. Each day the text and images change colour while the background of the website remains neutral grey. Frost also built a Content Management System so the client can keep the content up to date.

Visit the site www.tyro.com

Brand Identity and website for Tyro www.tyro.com

Visit the site: www.tyro.com.au

Opera House Re-branding

Wow - what an honour, re-branding the Sydney Opera House. We won the project in a competitive pitch and have created a whole new brand vision, logo, identity system and advertising campaign. Working on the strategy component with Play Communications (who also share our space) we developed new brand position - "live performance every day" - after extensive research into the Opera House vision, markets and stakeholders. The new logo reflects the fact that owning the name is key. The larger, more emblematic typography also represents the monumental steps at the entrance to the building and a musical crescendo. For the campaign, our idea was to make the sails themselves perform, containing words like "live" and "love" that capture the Opera House experience. It also features stop-motion photography by Anthony Geernaert accompanied by the tagline "we love to perform". At the heart of the exercise was also making it easier for people to find out what's on - and we developed a new ad style and approach to presenting information, providing a uniform approach that was also flexible enough to carry the spirit of performance. Look out for the new campaign on the streets of Sydney from 24 March.

T-card

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Channel [V] and Channel [V]2 Rebrand

Channel [V] came to Frost Design to refresh its identity in response to the explosion in music-related entertainment and the need to compete with new advances such as music video streaming on mobile phones.

A key part of the strategy was to move the brand from a music TV brand into a live brand that has an active role in its audiences lives. Channel [V] had inherited elements of its identity, including the brackets around the V from its parent offshore, and carrying these forward into the new identity was a legal mandatory. What started out as a design restriction became the creative idea - we dimensionalised the name Channel [V], making it into a object that could then become an environment for its broadcast design and a stage for live events. Instead of being a stylistic device, the brackets have a real purpose. Part of the brief also involved reflecting Channel [V]'s changing in programming that was part of the re-launch, which was a shift to genre-specific timeslots rather than continuous hits. Building on the 3D logo approach, we created themed rooms for each genre. Each featured its own colour and animated transition from the main logo to a genre-specific adaptation of the mark.

Frost art directed all elements of the new identity roll out, working in collaboration with 3D Animator Gary Nicholson of Nicholson Beyer.

Mike Walsh Identity and Business Cards

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Freestyle Identity, Book, Collateral, and Website Design

Object Gallery/Melbourne Museum

Freestyle is a ground-breaking exhibition and book of contemporary Australian design for living. The challenge was two-fold - create a solution that is a strong statement about design in its own right while also being able to effectively present the works of 40 other designers without getting in the way aesthetically. Also key to the brief was incorporating the branding of sponsors Bombay Sapphire. Our idea was based on using a blue transparent perspex square as a framing device for the artist and their work (while also acting as a reference to the sponsor's brand and their iconic blue glass bottle). Each of the 40 designers was photographed in their own environments interacting with the blue frame in their own way. The square form was carried through to the Freestyle identity, which uses a modular geometric type, and using the squares as the structural grid for the book, website and other collateral.

http://www.freestyledesign.info

The Furnace Logo Design

Frost was asked to design the identity for The Furnace, a Sydney-based Advertising Agency, encompassing logotype, stationery, signage and interior graphics. The identity draws on a simple letterform shift with an industrial edge to convey the notion of a creative powerhouse/ideas factory.

Sydney Esquisse

The Play Society

Sydney Esquisse is a yearly design event launched in 2003. This year's theme was all about taking design out of the hands of big business and putting it in the hands of the community under the banner 'Sydney Equisse Yourself'. Our idea was to take this DIY ethos and make it central to creating the identity. Working from the existing Sydney Esquisse logotype, we purpose-made the typeface out of paper - literally remaking it in a very hands-on way. The folded paper and strong colour palette came together to form a vibrant and festive identity for the event that was very impactful on a wide range of media from flyers to banners, online and exhibition graphics. As part of the event we applied identity to branded Minis that were driven around Sydney to create artworks that featured in the exhibition. A stop-frame animation was also created to demonstrate the hands-on approach which was used online and for the event opening.

Frost Design 2007 A Frost* Interactive Experience Terms and Conditions

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