Trio Magazine Property development magazine
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Frost*
Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.
James Cant Promotional
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Australian Wool Innovation: Annual Review
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Ampersand Volume 3: Digital Issue 1
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Darwin VIBRANT Campaign – integrated Print/Online
Client: Tourism Northern Territory
Date launched/finished: August 2007
Darwin is the capital of the Australia's Northern Territory. Known mostly for its steamy tropical weather and crocodiles, the campaign and this microsite aimed to position Darwin alongside other great Australian summer destinations such as Noosa and Port Douglas, by talking directly with the locals to reveal the wealth of cultural and natural experiences on offer. For our particular target audience, termed the 'spirited traveller' - those interested in genuine cultural engagement, adventures in awe-inspiring natural landscapes and who plan their holidays online, a strong digital campaign and microsite, spearheaded by a big splash in the weekend magazines became the optimum media mix.
In Australia 'NT' is synonymous with the Northern Territory. The use of 'NT' words is an ongoing creative campaign tool used to send a simple compelling message regarding the attributes of a destination - in the case of Darwin - vibraNT.
Katherine ‘ENTICING’ press campaign
Client: Tourism NT
Date launched/finished: August 2007
The Northern Territory, or 'NT' as it is commonly known in Australia is a natural wonderland, and the heart of Australia's outback. This advert, part of an ongoing branding campaign, targets the 'spirited' traveller' - those looking to get off the beaten track, challenge themselves with some serious adventure, reconnect with nature and themselves. This advert is one of a series utilising 'NT' words to deliver a simple yet compelling reason to travel to Australia's outback, the Northern Territory. In this case ‘eNTicing’.
Central to all Tourism Northern Territory marketing is the theme of storytelling – a long held tradition in this part Australia. Stories (often excerpts) from Territorians are always used in adverts to fulfil the invitation tagline of ‘share our story’ and deliver a key secondary message – in this case challenge the notion of going overseas, in favour of visiting your ‘own backyard’.
Ampersand Global Issue: South Africa
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SPD (NY) 2007 silver award for 'stretch' special issue, Pol Oxygen Magazine
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2008 UTS Course Guide
After working with UTS for many years, we came up with the idea of making their course guide a magazine that could tell the UTS story in a much more appealing way to potential students. Each of the faculties worked with us to develop an editorial idea, and students at the university did all the photography - so that it comes out of the heart of the university itself. UTS staff also wrote all the stories under our editorial direction. The result is much more informative and more approachable. It is a fresh new way of looking at a course guide that keeps UTS ahead of the pack in the competitive youth market.
POL Oxygen Stretch Magazine
POL Oxygen approached Frost Design to do a special edition of the magazine with Vince Frost as guest Creative Director. In the initial briefing, it was discussed that it would be all about people who move effortlessly between creative fields. Creatives like Catherine Martin, Gotan Project, Marc Quinn, Floria Sigismondi, Graft, Jun Takahashi, 2X4, Viggo Mortensen, Kenny Schachter and John Pawson. We came up with the notion of Stretch and set about stretching the boundaries of magazine design. The magazine itself is stretched. At 550mm, Stretch is double the height of a standard POL Oxygen magazine, with a horizontal split down the middle so it folds to fit on a library shelf. The split changes the way the reader interacts with the magazine, breaking conventional ways of reading. The bronzed skeleton sculpture by Marc Quinn used on the front cover, again reinforced the stretch theme. It unfolds to reveal a midget - a stretch on reality that is only revealed once you open the cover.
Australian Creative Magazine Design
Frost Design was approached to give Australian Creative a facelift and turn it into more of a consumer than industry magazine by showcasing and celebrating Australian creatives as well as those overseas. Through typical bold, direct and an ideas-based approach to design, the circulation and subscriptions dramatically increased.
Zembla Magazine Issue No. 9 Design
Published five times a year, Zembla combines 'literary culture interests with the innovation and flair of a style magazine'. The magazine's editor, Dan Crowe, and publisher, Simon Finch, approached Frost to design and art direct it. The concept was based on the need for a cool literary magazine that targeted a younger audience, but would also attract high-end advertisers such as Paul Smith and Gucci. The brief was short: 'Do whatever you want. Be expressive. Have fun with words'. The confidence of Zembla's design lies largely in its refusal to adhere to the traditional 'rules' of magazine design. The letter Z forms the masthead and identity for the magazine, which spans the entire front cover while flexible type sizes and characters and a grid that appears 'only when we need it', characterise the design within. Zembla is very much about ideas-based design and its strapline, 'Fun with Words', applies equally to both content and form.
Westfield Magazine Issue 1
As the flagship store in the Westfield chain, Westfield Bondi Junction (WBJ) was looking to reposition itself in the discerning Eastern Suburbs market. Working with custom publisher, Hardy Grant Magazines, Frost Design was commissioned to create a fashion magazine and accompanying promotional campaign that would increase awareness of WBJ as a centre and position it as a prestige brand. Our idea for the magazine masthead grew out of the brand position of 'shopping as an act of love'. The masthead is a heart that wraps around the front cover to form the 'b' in WBJ. The heart then became an icon that was used throughout the magazine. The masthead was also used on shopping bags, t-shirts and other promotional collateral to create a strong campaign identity. The magazine itself is based on the notion of a 'junction' - a place where things come together, often forming unexpected connections. This allowed the shopping centre to be seen in its historical context, as well as providing opportunities to create entertaining, informative articles and up-to-the-minute fashion spreads around the idea of junctions.
Ampersand Magazine Design
D&AD (British Design & Advertising)
Volume 1, Issue 1, March 2006
Volume 1, Issue 2 - May 2006
Volume 1, Issue 3 - June 2006
D&AD is an educational charity with a purpose to set creative standards, educate, inspire and promote good design and advertising. Ampersand is D&AD's members magazine with content ranging from latest news and views, industry related features and profiles celebrating the world's most inspiring creatives. In a nutshell, Ampersand is a magazine obsessed by ideas. The Ampersand name came about for a number of reasons. First it was at the heart of the D&AD logo. Secondly it expressed connection - the glue that could hold an infinite diversity of content together. Lastly, within a masthead, the ampersand could portray the home of all great ideas - the thought bubble. Printed on 100% recycled paper and using vegetable inks, Ampersand lives up to D&AD's goal of environmental practice.
Frost Design 2007 A Frost* Interactive Experience Terms and Conditions
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