Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.
Project: enchaNTed television commercial
Client: Tourism Northern Territory
The Northern Territory, or 'NT' as it is commonly known in Australia, is a natural and cultural wonderland and the heart of Australia's outback. This television commercial, created for Tourism Northern Territory, is one of a series utilising 'NT' words to convey a compelling characteristic of a holiday to the Northern Territory.
Project: adveNTure television commercial
Client: Tourism Northern Territory
The Northern Territory, or 'NT' as it is commonly known in Australia, is a natural and cultural wonderland and the heart of Australia's outback. This television commercial, created for Tourism Northern Territory, is one of a series utilising 'NT' words to convey a compelling characteristic of a holiday to the Northern Territory.
Project: eNTicing television commercial
Client: Tourism Northern Territory
The Northern Territory, or 'NT' as it is commonly known in Australia, is a natural and cultural wonderland and the heart of Australia's outback. This television commercial, created for Tourism Northern Territory, is one of a series utilising 'NT' words to convey a compelling characteristic of a holiday to the Northern Territory.
Project: monumeNTal television commercial
Client: Tourism Northern Territory
The Northern Territory, or 'NT' as it is commonly known in Australia, is a natural and cultural wonderland and the heart of Australia's outback. This television commercial, created for Tourism Northern Territory, is one of a series utilising 'NT' words to convey a compelling characteristic of a holiday to the Northern Territory.
Project: Noise promo
Client: Noise
Noise offers young emerging artists the opportunity to showcase their talents as well as the opportunity to have their work viewed by industry. With a growing global emphasis, Noise approached Frost to create a 15-second ad that could be used to promote Noise artists and encourage people to go online to find out more and potentially contribute their own creative.
Key to the brief was communicating the international focus of Noise and getting across the idea of creative people in their place, doing their thing. The concept needed to be able to be adapted to a range of artists, displaying key details about their profile and an image of their work.
Our idea was based on creating a virtual gallery, where the Noise logo itself is deconstructed and broken into layers – representative of Noise being a construct of diverse media and people.
Channel [V] came to Frost Design to refresh its identity in response to the explosion in music-related entertainment and the need to compete with new advances such as music video streaming on mobile phones.
A key part of the strategy was to move the brand from a music TV brand into a live brand that has an active role in its audiences lives. Channel [V] had inherited elements of its identity, including the brackets around the V from its parent offshore, and carrying these forward into the new identity was a legal mandatory. What started out as a design restriction became the creative idea - we dimensionalised the name Channel [V], making it into a object that could then become an environment for its broadcast design and a stage for live events. Instead of being a stylistic device, the brackets have a real purpose. Part of the brief also involved reflecting Channel [V]'s changing in programming that was part of the re-launch, which was a shift to genre-specific timeslots rather than continuous hits. Building on the 3D logo approach, we created themed rooms for each genre. Each featured its own colour and animated transition from the main logo to a genre-specific adaptation of the mark.
Frost art directed all elements of the new identity roll out, working in collaboration with 3D Animator Gary Nicholson of Nicholson Beyer.
Project: Kakadu National Park 45 second television commercial
Client: Tourism Northern Territory
Tourism NT is a government body responsible for promoting travel destinations within the Northern Territory, a key one of which is the Kakadu National Park. Listed as a World Heritage site for both its natural and cultural features, Kakadu is noted for it diversity of fauna and fauna, concentration of rock art and Traditional Aboriginal ownership that extends back approximately 50,000 years. The solution drew upon a key communication platform of the NT brand - that of storytelling using the poetry of one of the greatest aboriginal elders and Traditional owners of Kakadu, Big Bill Neidjie, as told by his grand daughter Tash.
This project was purely about information design and involved creating a simple, foolproof system that would work across a wide range of media, including movies, DVDs and computer games and related promotional materials such as posters and commercials. The symbols themselves were fairly generic and did not need redesigning as such, although Frost did change the typeface. What did need looking at was their application. Keen to ensure that the classifications communicate effectively without compromising the promotional imagery for each piece, Frost working with director Des Clark, created a simple sticker device to carry both the symbol and related information; the resulting designs look like stickers that have been applied to the imagery, rather than being part of their design. In addition to the print designs, cinema and television commercials were also required. The fact that these had to be G-rated and could not date over five years ruled out a lot of visual content, so the symbols themselves were brought to life instead. This not only provided the necessary visual content, it also focused attention directly onto the new markings, now one of the most visible design pieces of design in Australia.
Frost Design 2007 A Frost* Interactive Experience Terms and Conditions
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