Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.
Project: Kakadu Microsite
Client: Tourism Northern Territory
Tourism Northern Territory conducts several strategic campaigns for Kakadu National Park throughout the year. Driven to the travelNT.com website via online banner advertising, the aim was to streamline the user experience by creating a 'container' campaign page that would bring together the rich and varied Kakadu content within the site into one easy accessible page.
Visit the microsite www.travelnt.com/kakadu.aspx
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Client: Tourism Northern Territory
Date launched/finished: August 2007
The Northern Territory, or 'NT' as it is commonly known in Australia, is a natural wonderland, and the heart of Australia's outback. This outdoor poster, part of an ongoing branding campaign, targets the 'spirited' traveller' - those looking to get off the beaten track, challenge themselves with some serious adventure, reconnect with nature and themselves.
The awe-inspiring natural landscapes of the Northern Territory (NT) are perfect for the high impact outdoor sites selected for this campaign - airports, city central and major freeways. With a target audience that loves to plan their holidays online, the web address was the ideal headline, also given most people may only have a couple of seconds at best to soak up the message.
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Glassworks provide digital animation and effects expertise for the television and music industries. Their creative content, promos and immersive marketing tools have won awards for clients around the globe.
Frost London designed the original identity 10 years ago when the Glassworks business first began. This redesign is in response to a significant expansion of the business into Europe. The project was managed by the Frost London office, designed by Frost Sydney, and printed in the UK utilising vegetable inks.
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Frost Design 2007 A Frost* Interactive Experience Terms and Conditions
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