Frost*

Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.

Sydney Dance Company poster for INUK 2

Project: Inuk 2 Campaign and Promotional Collateral
Client: Sydney Dance Company

THEATRE ROYAL
MLC Centre 108 King Street, Sydney

PERFORMANCE TIMES
Tuesday – Saturday at 8pm
March 29 – April 19
Saturday Twilight performances
April 5, 12, 19 at 8pm
Preview Performance 8pm March 28
Opening Night 8pm March 29
Gala Performance 8pm April 1

Frost worked with Regis Lansac's image of the dancers and created a themed poster based on set floor markings and clouds from the show, the type was also influenced by the markings on the set floor and is very organic in form.

We created the show identity, campaign look and feel and applied to show collateral which includes poster, brochure, program, ads etc.

General Pants Summer Campaign

Project: Summer of Love
Client: General Pants Co.

Frost* Design Sydney was approached by General Pants Co. to create their Summer 2007 campaign. One of the main objectives was to grow their female 20-25 market while also continuing to build on their strong male customer base.
The campaign is based around capturing iconic summer moments while also evoking the General Pants brand positioning of ‘disrupting the average’. The result is a modern take on the “Summer of Love”.
Working with international fashion photographer Pierre Toussaint and the General Pants team, Frost created a series of raw and edgy black and white images, which are coupled with copylines heralding back to the heydays of 60s and 70s psychedelia and rock.
The campaign will be seen on outdoor in Sydney, Melbourne and Brisbane, as well as featuring in magazines such as Vice and Oyster, and appearing in General Pants windows and stores.

traveNT.com outdoor supersite campaign

Client: Tourism Northern Territory
Date launched/finished: August 2007

The Northern Territory, or 'NT' as it is commonly known in Australia, is a natural wonderland, and the heart of Australia's outback. This outdoor poster, part of an ongoing branding campaign, targets the 'spirited' traveller' - those looking to get off the beaten track, challenge themselves with some serious adventure, reconnect with nature and themselves.
The awe-inspiring natural landscapes of the Northern Territory (NT) are perfect for the high impact outdoor sites selected for this campaign - airports, city central and major freeways. With a target audience that loves to plan their holidays online, the web address was the ideal headline, also given most people may only have a couple of seconds at best to soak up the message.

Sydney Dance Company's latest poster for Graeme Murphy's Berlin

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Platinum and gold awards for posters in the 2007 Graphis Poster annual

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Performance Campaign Design for Sydney Dance Company 'Ever After Ever'

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Bondi Tram Poster Design

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Frost Design 2007 A Frost* Interactive Experience Terms and Conditions

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