Sydney Dance Company brochure
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Frost*
Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.
Onyx Paper promotion brochure
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Join Fatfile
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Macquarie Group Foundation Annual review 2007
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GSA new brochure on press
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Eyesaw Press Release
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Director's Cut Campaign and Promotional Collateral
Sydney Dance Company
'The Director's Cut' was a suite of three different performances to celebrate Graeme Murphy's 30 years with Sydney Dance Company. It was also a chance to promote the dance company's new logo, which we had also designed for them. When we started working on the project, the choreography and music had yet to be decided so the title was the main clue we had to work with. With the campaign identity, we used the idea of 'Cut' very theatrically - with dancers hanging off the letter 'C' and blood running down their arms. This sets up an interesting interaction between the typography and the photography, and was an opportunity to take an element directly from the new logo and incorporate it into the design. With the huge red 'C' and the 'bleeding' dancer, the poster became extremely striking visually, and placed on bus shelters all around Sydney, was instantly recognisable and remembered.
April Films - Jindabyne Campaign Key Art, Poster and Website Design
A film by Ray Lawrence, Jindabyne is a powerful and original film about the things that haunt us. On an annual fishing trip in isolated country, four men find a dead girl's body and it is too late in the day for them to report their find. The next day, instead of making the long trek back they continue fishing. When they finally return, all hell breaks loose over their decision. The key art needed to hint at the themes while at the same time showcasing the film's two international stars. By using a water overlay with moody portraits of the two actors, we were able to literally reference the importance of water in the film while also playing with the idea of what lies beneath.
http://www.april.com.au
Frost Design 2007 A Frost* Interactive Experience Terms and Conditions
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