Frost* (sorry trees) second edition
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Frost*
Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.
Photolibrary Promotional Campaign
Photolibrary approached us to create promotional campaign that could reposition the agency in Australia and overseas. As the name of the company, Photolibrary, is a generic term, our concept centred on the idea that everybody has their own photo library. We came up with the idea of creating a compendium of mini magazines called 'My Photolibrary' that would show shots from the Photolibrary collection alongside personal photo collections of leading international creatives. Key to the appeal was giving people access to private photos of people such as Stefan Sagmeister and Kareem Rashid, instantly making the piece desirable to people in the industry. Each issue features a range of creatives as well as a collection of Photolibrary images that are selected to interact with the personal collections showing the breadth and strengths of the library itself. To date three mini magazine collections have been produced. The compendium is inserted into key design magazines in Australia and the UK.
Frost Design 2007 A Frost* Interactive Experience Terms and Conditions
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