Frost*

Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.

Sydney Dance Company poster for INUK 2

Project: Inuk 2 Campaign and Promotional Collateral
Client: Sydney Dance Company

THEATRE ROYAL
MLC Centre 108 King Street, Sydney

PERFORMANCE TIMES
Tuesday – Saturday at 8pm
March 29 – April 19
Saturday Twilight performances
April 5, 12, 19 at 8pm
Preview Performance 8pm March 28
Opening Night 8pm March 29
Gala Performance 8pm April 1

Frost worked with Regis Lansac's image of the dancers and created a themed poster based on set floor markings and clouds from the show, the type was also influenced by the markings on the set floor and is very organic in form.

We created the show identity, campaign look and feel and applied to show collateral which includes poster, brochure, program, ads etc.

Sydney Dance Company brochure

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Eyesaw Press Release

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Sydney Dance Company's latest poster for Graeme Murphy's Berlin

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Performance Campaign Design for Sydney Dance Company 'Ever After Ever'

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Book Design for 'Dis-honest: New Drawings by Paul Davis'

Paul's exhibition runs from 12th-26th April
10 Cecil St(udio) Paddington Sydney

The limited edition book published by Frost can be purchased from the gallery or by emailing info@frostdesign.com.au. Books sold at AUD $20 plus postage & handling.

Opera House Re-branding

Wow - what an honour, re-branding the Sydney Opera House. We won the project in a competitive pitch and have created a whole new brand vision, logo, identity system and advertising campaign. Working on the strategy component with Play Communications (who also share our space) we developed new brand position - "live performance every day" - after extensive research into the Opera House vision, markets and stakeholders. The new logo reflects the fact that owning the name is key. The larger, more emblematic typography also represents the monumental steps at the entrance to the building and a musical crescendo. For the campaign, our idea was to make the sails themselves perform, containing words like "live" and "love" that capture the Opera House experience. It also features stop-motion photography by Anthony Geernaert accompanied by the tagline "we love to perform". At the heart of the exercise was also making it easier for people to find out what's on - and we developed a new ad style and approach to presenting information, providing a uniform approach that was also flexible enough to carry the spirit of performance. Look out for the new campaign on the streets of Sydney from 24 March.

How I Write, The Secret Lives of Authors

Rizzoli
Edited by Dan Crowe, Contribution by Philip Oltermann

Have you ever wondered about the creative process of your favorite authors? Ever wondered who loves money more than life? What doors do the secret keys unlock? What old lady wears fur jackets? Who needs to punch a boxing ball before work? With primary evidence from the very private lives of those contemporary authors that are lingering on the doorstep of the literary canon, How I Write is an editorial powerhouse of more than sixty original features by Jonathan Franzen, Jeffrey Eugenides, Joyce Carol Oates, Rick Moody, Will Self, Nicole Krauss, and many others. Letters, photographs, drawings, even candy wrappers, phone bills, and other scattered mementos will be strikingly presented in this smartly designed volume. Using the same research team that previously published the unknown letters of Hunter S. Thompson, Charles Dickens's notebook, Harold Pinter's blues lyrics, and a nude shot of Alan Ginsberg, How I Write offers unpublished and unseen material illuminating the secret lives of authors.

Publication Date: April 2007
http://www.rizzoliusa.com/catalog/display.pperl?isbn=9780847829422

Bondi Tram Poster Design

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Director's Cut Set Design

Sydney Dance Company

One of the key considerations for the Cut set was that whatever was produced had to be easily transported around the world. It also needed to work with complex rigging structures that could change from venue to venue. Keeping this in mind, we thought that it would be interesting for the set to be a completely separate structure that grows upwards, rather than being a stiff and cumbersome physical structure that relies on its surrounding environment and drops from the ceiling. Drawing on the 'cut' theme, we made the set an organic and delicate structure Ã¢ÂÂ with its own 'skin' that makes it vulnerable to being cut. The set weighs a mere 60kg and saved the company considerable transportation and building costs. We designed the set so that the act of inflation could be part of the performance. The material interacts with the light and the dancers in different ways throughout the performance, with invisible tie-lines that allow it to move and change shape. The inflatable set was created in collaboration with Nick Crosby, from the London company Inflate.

Director's Cut Campaign and Promotional Collateral

Sydney Dance Company

'The Director's Cut' was a suite of three different performances to celebrate Graeme Murphy's 30 years with Sydney Dance Company. It was also a chance to promote the dance company's new logo, which we had also designed for them. When we started working on the project, the choreography and music had yet to be decided so the title was the main clue we had to work with. With the campaign identity, we used the idea of 'Cut' very theatrically - with dancers hanging off the letter 'C' and blood running down their arms. This sets up an interesting interaction between the typography and the photography, and was an opportunity to take an element directly from the new logo and incorporate it into the design. With the huge red 'C' and the 'bleeding' dancer, the poster became extremely striking visually, and placed on bus shelters all around Sydney, was instantly recognisable and remembered.

Sydney Dance Company Annual Report 2006

Sydney Dance Company often has financial headaches in the running of their organisation and only had a small budget for their annual report. After noticing some sketches that Graeme Murphy had in his office of the dancers, our idea was to produce the Annual Report as two pieces - a financial report and an image book. The image book is based on the artworks of Kelvin Robertson, who has been sitting on classes on a daily basis for 20 years, and has captured the movement and the style of the dance group. The book of his artworks has been designed so that it can be sold by the Company to raise funds. It is mailed out with the statutory reporting to shareholders and supporters as a gift and a token of the company's appreciation of their support.

Underland Campaign and Promotional Collateral

Sydney Dance Company

Sydney Dance Company had performed Underland many years earlier, so key to the brief was creating new interest in the production without discarding positive associations from the past. We were given two elements to work with as the basis for creating a new campaign - a still from the production and a 'logo' from previous posters. So much of the challenge was creating something new out of a very limited range of base material that had been used before. With music composed by Nick Cave, the campaign needed to appeal to a young audience, focusing on the contemporary 'rock' genre as a theme. Our solution was based on using handwriting to pull together all the elements and to create a memorable image right for the market. The campaign identity was implemented across a wide range of collateral including posters, programs, invitations and advertising.

Yilpinji Book Design

Thames & Hudson

Yilpinji is a collection of prints by Aboriginal artists who explore the visual tradition relating to love, arts and ceremonies practised by the Walpiri and Kukatja people of the Central and Western Deserts of Australia. Previously just an art catalogue, we were asked to design a book that could be sold in store. On the book cover, the use of dots from aboriginal paintings were highlighted in pink and red foil, and by overlapping two of these dots, we represented the love ceremonies explained inside the book. Simple but colourful page layouts showcased the prints clearly with stories about each painting, the stories written by Dr Christine Nicholls, who is an expert in Aboriginal art and tradition.

The Devil's Playground Book Design

Nan Goldin

The Devil's Playground was the first major collection of photographs by Nan Goldin to be published since 1996. Frost spent eighteen months working with Goldin on the book, which contains 343 photographs interspersed with texts, poems and lyrics by prominent writers. When asked by Phaidon to produce an initial dummy design, Frost began by looking through Goldin's work in search of definitive image for the cover. Attracted by the ambiguity of an image of two men, which he wrapped around the book from front to back, Frost was particularly pleased when Goldin agreed that his choice was perfect, not just for the dummy but for the book itself. Although it would take a further year to complete the book, during which time many changes were made, the cover remained unchanged throughout.

Frost Design 2007 A Frost* Interactive Experience Terms and Conditions

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