Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.
Project: enchaNTed television commercial
Client: Tourism Northern Territory
The Northern Territory, or 'NT' as it is commonly known in Australia, is a natural and cultural wonderland and the heart of Australia's outback. This television commercial, created for Tourism Northern Territory, is one of a series utilising 'NT' words to convey a compelling characteristic of a holiday to the Northern Territory.
Project: adveNTure television commercial
Client: Tourism Northern Territory
The Northern Territory, or 'NT' as it is commonly known in Australia, is a natural and cultural wonderland and the heart of Australia's outback. This television commercial, created for Tourism Northern Territory, is one of a series utilising 'NT' words to convey a compelling characteristic of a holiday to the Northern Territory.
Project: eNTicing television commercial
Client: Tourism Northern Territory
The Northern Territory, or 'NT' as it is commonly known in Australia, is a natural and cultural wonderland and the heart of Australia's outback. This television commercial, created for Tourism Northern Territory, is one of a series utilising 'NT' words to convey a compelling characteristic of a holiday to the Northern Territory.
Project: monumeNTal television commercial
Client: Tourism Northern Territory
The Northern Territory, or 'NT' as it is commonly known in Australia, is a natural and cultural wonderland and the heart of Australia's outback. This television commercial, created for Tourism Northern Territory, is one of a series utilising 'NT' words to convey a compelling characteristic of a holiday to the Northern Territory.
Project: Kakadu Microsite
Client: Tourism Northern Territory
Tourism Northern Territory conducts several strategic campaigns for Kakadu National Park throughout the year. Driven to the travelNT.com website via online banner advertising, the aim was to streamline the user experience by creating a 'container' campaign page that would bring together the rich and varied Kakadu content within the site into one easy accessible page.
Visit the microsite www.travelnt.com/kakadu.aspx
Client: Tourism Northern Territory
Date launched/finished: August 2007
The Northern Territory, or 'NT' as it is commonly known in Australia, is a natural wonderland, and the heart of Australia's outback. This outdoor poster, part of an ongoing branding campaign, targets the 'spirited' traveller' - those looking to get off the beaten track, challenge themselves with some serious adventure, reconnect with nature and themselves.
The awe-inspiring natural landscapes of the Northern Territory (NT) are perfect for the high impact outdoor sites selected for this campaign - airports, city central and major freeways. With a target audience that loves to plan their holidays online, the web address was the ideal headline, also given most people may only have a couple of seconds at best to soak up the message.
Client: Tourism Northern Territory
Date launched/finished: August 2007
Darwin is the capital of the Australia's Northern Territory. Known mostly for its steamy tropical weather and crocodiles, the campaign and this microsite aimed to position Darwin alongside other great Australian summer destinations such as Noosa and Port Douglas, by talking directly with the locals to reveal the wealth of cultural and natural experiences on offer. For our particular target audience, termed the 'spirited traveller' - those interested in genuine cultural engagement, adventures in awe-inspiring natural landscapes and who plan their holidays online, a strong digital campaign and microsite, spearheaded by a big splash in the weekend magazines became the optimum media mix.
In Australia 'NT' is synonymous with the Northern Territory. The use of 'NT' words is an ongoing creative campaign tool used to send a simple compelling message regarding the attributes of a destination - in the case of Darwin - vibraNT.
Client: Tourism NT
Date launched/finished: August 2007
The Northern Territory, or 'NT' as it is commonly known in Australia is a natural wonderland, and the heart of Australia's outback. This advert, part of an ongoing branding campaign, targets the 'spirited' traveller' - those looking to get off the beaten track, challenge themselves with some serious adventure, reconnect with nature and themselves. This advert is one of a series utilising 'NT' words to deliver a simple yet compelling reason to travel to Australia's outback, the Northern Territory. In this case ‘eNTicing’.
Central to all Tourism Northern Territory marketing is the theme of storytelling – a long held tradition in this part Australia. Stories (often excerpts) from Territorians are always used in adverts to fulfil the invitation tagline of ‘share our story’ and deliver a key secondary message – in this case challenge the notion of going overseas, in favour of visiting your ‘own backyard’.
Client: Tourism NT
Date launched/finished: August 2007
As part of a partnership agreement between Tourism Northern Territory and News Ltd, Tourism Northern Territory were given the opportunity to create an interactive panel that would sit on the news.com.au website for 12 months.
The creative concept aimed to create a 'mental map' of the Northern Territory in the potential visitors’ mind. Research revealed many people found it hard to picture what a holiday could be like in the Northern Territory, the activities, experiences. Most only knew the icons of Uluru and Katherine Gorge.
Project: travelNT website
Client: Tourism Northern Territory
The travelNT.com website promotes tourism in the Northern Territory. A site of significant size, it includes both rich experiential content in the form of video, animation and audio, and highly functional planning information such as google mash-ups, itineraries and planning tools. The site is managed via a content management system and translated across 7 different languages.
Visit the site www.travelnt.com
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Tourism Northern Territory's role is to promote travel to Australia's outback - the Northern Territory (NT). Due to its sheer size, Tourism NT utilises a destination-based marketing strategy, this particular campaign focussing on the city of Darwin. Often overlooked for more traditional 'short break' holiday spots within Australia, the aim of this leaflet was to draw attention to Darwin's tropical climate and vibrant outdoor lifestyle as told through the eyes of locals.
Project: Kakadu National Park 45 second television commercial
Client: Tourism Northern Territory
Tourism NT is a government body responsible for promoting travel destinations within the Northern Territory, a key one of which is the Kakadu National Park. Listed as a World Heritage site for both its natural and cultural features, Kakadu is noted for it diversity of fauna and fauna, concentration of rock art and Traditional Aboriginal ownership that extends back approximately 50,000 years. The solution drew upon a key communication platform of the NT brand - that of storytelling using the poetry of one of the greatest aboriginal elders and Traditional owners of Kakadu, Big Bill Neidjie, as told by his grand daughter Tash.
Frost Design 2007 A Frost* Interactive Experience Terms and Conditions
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