Greg Peckham
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Frost*
Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.
Motivational
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QVB Posters
Project: Queen Victoria Building
Client: Ipoh
The QVB survives as a significant part of Sydney’s’ cultural and commercial history – a heritage marketplace functioning as a modern shopping centre. Frost Design was engaged to design and implement a new wayfinding and identification system as part of a major upgrade introducing new voids and escalators to improve vertical circulation through the seven retail floors.
The intent of the signage upgrade is to remove the existing visual clutter and restore the original architectural intent by opening up the vistas; while maintaining the commercial integrity of the marketplace. The signage will project a contemporary image within the historic setting of the QVB – an image of internationalism and modern technology, supporting the retail strategy. New signage is placed onto the existing structures as a clearly new form; use of glazed signage panels allowing the existing structure to be exposed as much as possible.
Vince is judging the Magazine of the Year Awards
Vince Frost will be judging at the following location:
29 April 2008 – 8.30am – 2.30pm
2008 Magazine of the Year
Thinkspace
Level 8, 9 Hunter Street
Sydney NSW 2000
View MOYA website
http://www.magazines.org.au/moya
For further information contact Angie Simmonds
angie.simmonds@frostdesign.com.au
The Frost* Team
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Vince Frost
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Carlo Giannasca
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Ray Parslow
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Catriona Burgess
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Nicole Bradfield
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Helen Prebble
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Nigel Malone
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Angie Simmonds
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Kynan Hughes
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Ellie Bradley
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Frost Design 2007 A Frost* Interactive Experience Terms and Conditions
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