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01/12/2006
News,
The Arts,
Advertising,
Print,
Apple
800 x 570 px
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Director's Cut Campaign and Promotional Collateral - 82 - © Frost Design
Sydney Dance Company
'The Director's Cut' was a suite of three different performances to celebrate Graeme Murphy's 30 years with Sydney Dance Company. It was also a chance to promote the dance company's new logo, which we had also designed for them. When we started working on the project, the choreography and music had yet to be decided so the title was the main clue we had to work with. With the campaign identity, we used the idea of 'Cut' very theatrically - with dancers hanging off the letter 'C' and blood running down their arms. This sets up an interesting interaction between the typography and the photography, and was an opportunity to take an element directly from the new logo and incorporate it into the design. With the huge red 'C' and the '˜bleeding' dancer, the poster became extremely striking visually, and placed on bus shelters all around Sydney, was instantly recognisable and remembered.
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Director's Cut Campaign and Promotional Collateral - 84 - © Frost Design
Director's Cut Campaign and Promotional Collateral - 85 - © Frost Design
© Frost Design 2008 A Frost* Digital Experience