Welcome to Frost Design

Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.

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18/06/2007
News, Digital, Advertising, Travel, NT
800 x 570 px |

Client: Tourism NT
Date launched/finished: August 2007

As part of a partnership agreement between Tourism Northern Territory and News Ltd, Tourism Northern Territory were given the opportunity to create an interactive panel that would sit on the news.com.au website for 12 months.
The creative concept aimed to create a 'mental map' of the Northern Territory in the potential visitorsâ€™ mind. Research revealed many people found it hard to picture what a holiday could be like in the Northern Territory, the activities, experiences. Most only knew the icons of Uluru and Katherine Gorge.

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