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Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.

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23/08/2007
News, Digital, Advertising, Magazines, Travel, NT
800 x 570 px |

Darwin VIBRANT Campaign â€“ integrated Print/Online - © Frost Design

Darwin VIBRANT Campaign â€“ integrated Print/Online - 872 - © Frost Design

Client: Tourism Northern Territory
Date launched/finished: August 2007

Darwin is the capital of the Australia's Northern Territory. Known mostly for its steamy tropical weather and crocodiles, the campaign and this microsite aimed to position Darwin alongside other great Australian summer destinations such as Noosa and Port Douglas, by talking directly with the locals to reveal the wealth of cultural and natural experiences on offer. For our particular target audience, termed the 'spirited traveller' - those interested in genuine cultural engagement, adventures in awe-inspiring natural landscapes and who plan their holidays online, a strong digital campaign and microsite, spearheaded by a big splash in the weekend magazines became the optimum media mix.

In Australia 'NT' is synonymous with the Northern Territory. The use of 'NT' words is an ongoing creative campaign tool used to send a simple compelling message regarding the attributes of a destination - in the case of Darwin - vibraNT.