Welcome to Frost Design

Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.

You are currently looking at the html version of our site. This will be because you have an old version of flash or no flash at all (get latest version here ) or perhaps you have javascript turned off in your browser.

01/11/2007
News, Advertising, Travel, Posters, NT
800 x 570 px |

travelNT.com outdoor supersite campaign - © Frost Design

Client: Tourism Northern Territory
Date launched/finished: August 2007

The Northern Territory, or 'NT' as it is commonly known in Australia, is a natural wonderland, and the heart of Australia's outback. This outdoor poster, part of an ongoing branding campaign, targets the 'spirited' traveller' - those looking to get off the beaten track, challenge themselves with some serious adventure, reconnect with nature and themselves.

The awe-inspiring natural landscapes of the Northern Territory (NT) are perfect for the high impact outdoor sites selected for this campaign - airports, city central and major freeways. With a target audience that loves to plan their holidays online, the web address was the ideal headline, also given most people may only have a couple of seconds at best to soak up the message.

Frost*