You are currently looking at the html version of our site. This will be because you have an old version of flash or no flash at all (get latest version here ) or perhaps you have javascript turned off in your browser.
01/08/2007
News,
Advertising,
Magazines,
Travel,
NT
800 x 570 px
|
Katherine ‘ENTICING’ press campaign - 884 - © Frost Design
Client: Tourism NT
Date launched/finished: August 2007
The Northern Territory, or 'NT' as it is commonly known in Australia is a natural wonderland, and the heart of Australia's outback. This advert, part of an ongoing branding campaign, targets the 'spirited' traveller' - those looking to get off the beaten track, challenge themselves with some serious adventure, reconnect with nature and themselves. This advert is one of a series utilising 'NT' words to deliver a simple yet compelling reason to travel to Australia's outback, the Northern Territory. In this case ‘eNTicing’.
Central to all Tourism Northern Territory marketing is the theme of storytelling – a long held tradition in this part Australia. Stories (often excerpts) from Territorians are always used in adverts to fulfil the invitation tagline of ‘share our story’ and deliver a key secondary message – in this case challenge the notion of going overseas, in favour of visiting your ‘own backyard’.
|
© Frost Design 2008 A Frost* Digital Experience