You are currently looking at the html version of our site. This will be because you have an old version of flash or no flash at all (get latest version here ) or perhaps you have javascript turned off in your browser.
01/02/2002
News,
Retail,
Entertainment,
Apple
800 x 570 px
|
Nike Young Directors Awards - 979 - © Frost Design
Project: Awards identity and marketing materials
for the Nike Young Directors Awards
Client: Nike
When Frost was approached by Nike to join a competitive pitch to design the publicity campaign for its Young Directors Awards, once again Vince Frost found himself looking for the ‘big idea’. After much deliberation he eventually decided to go and buy a pair of Nike trainers. Watching the assistant place the shoes in the box, he noticed that the end of the box was the same shape as a clapperboard and that it was hinged in the same way too. The box became a clapperboard – or ‘clapperbox’ which in turn became the identity for the awards scheme. This concept was translated onto stationery, posters, T-shirts, invitations and the awards application form. A metal version was created for the award itself, while an animated clapperboard formed the ‘sting’.
|
Nike Young Directors Awards - 981 - © Frost Design
Nike Young Directors Awards - 982 - © Frost Design
© Frost Design 2008 A Frost* Digital Experience