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01/12/2006
Apple
800 x 570 px
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Sydney Dance Company Cafe Concept - 985 - © Frost Design
Project: Identity and environmental graphics
Client: Sydney Dance Company
Launch date: December 2006
When you enter into the Sydney Dance Company’s offices 
at heritage-listed Pier 4 in Walsh Bay, you can only enter through the Pier’s café. When Frost was asked to redesign the café identity and collateral, we took the opportunity to consolidate the café and dance company identities, creating a strong and unified front door to both businesses.
The visual language of tonal photographic imagery was playfully extended to the café’s signature image of two ‘dancing spoons’. The dancers arm applied to the café counter welcomes you in and displays the specials in handwriting on it’s super-scale palm. At night the internally illuminated counter acts as a giant lightbox, giving the space a gentle glow and generating a more sophisticated mood 
for dinner guests.
Creative Director: Vince Frost
Designers: Caroline Cox, Bridget Atkinson
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Sydney Dance Company Cafe Concept - 987 - © Frost Design
© Frost Design 2008 A Frost* Digital Experience