Welcome to Frost Design

Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.

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01/11/2006
News, Design, Magazines, Apple
836 x 570 px |

POL Oxygen Stretch Magazine - © Frost Design

POL Oxygen Stretch Magazine - 129 - © Frost Design

POL Oxygen approached Frost Design to do a special edition of the magazine with Vince Frost as guest Creative Director. In the initial briefing, it was discussed that it would be all about people who move effortlessly between creative fields. Creatives like Catherine Martin, Gotan Project, Marc Quinn, Floria Sigismondi, Graft, Jun Takahashi, 2X4, Viggo Mortensen, Kenny Schachter and John Pawson. We came up with the notion of Stretch and set about stretching the boundaries of magazine design. The magazine itself is stretched. At 550mm, Stretch is double the height of a standard POL Oxygen magazine, with a horizontal split down the middle so it folds to fit on a library shelf. The split changes the way the reader interacts with the magazine, breaking conventional ways of reading. The bronzed skeleton sculpture by Marc Quinn used on the front cover, again reinforced the stretch theme. It unfolds to reveal a midget - a stretch on reality that is only revealed once you open the cover.