You are currently looking at the html version of our site. This will be because you have an old version of flash or no flash at all (get latest version here ) or perhaps you have javascript turned off in your browser.
01/11/2006
News,
Design,
Magazines,
Apple
836 x 570 px
|
POL Oxygen Stretch Magazine - 129 - © Frost Design
POL Oxygen approached Frost Design to do a special edition of the magazine with Vince Frost as guest Creative Director. In the initial briefing, it was discussed that it would be all about people who move effortlessly between creative fields. Creatives like Catherine Martin, Gotan Project, Marc Quinn, Floria Sigismondi, Graft, Jun Takahashi, 2X4, Viggo Mortensen, Kenny Schachter and John Pawson. We came up with the notion of Stretch and set about stretching the boundaries of magazine design. The magazine itself is stretched. At 550mm, Stretch is double the height of a standard POL Oxygen magazine, with a horizontal split down the middle so it folds to fit on a library shelf. The split changes the way the reader interacts with the magazine, breaking conventional ways of reading. The bronzed skeleton sculpture by Marc Quinn used on the front cover, again reinforced the stretch theme. It unfolds to reveal a midget - a stretch on reality that is only revealed once you open the cover.
|
POL Oxygen Stretch Magazine - 131 - © Frost Design
POL Oxygen Stretch Magazine - 132 - © Frost Design
POL Oxygen Stretch Magazine - 133 - © Frost Design
POL Oxygen Stretch Magazine - 134 - © Frost Design
POL Oxygen Stretch Magazine - 135 - © Frost Design
POL Oxygen Stretch Magazine - 136 - © Frost Design
POL Oxygen Stretch Magazine - 137 - © Frost Design
POL Oxygen Stretch Magazine - 138 - © Frost Design
© Frost Design 2008 A Frost* Digital Experience