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01/03/2006
News,
Magazines,
Retail
836 x 570 px
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Westfield Magazine Issue 1 - 140 - © Frost Design
As the flagship store in the Westfield chain, Westfield Bondi Junction (WBJ) was looking to reposition itself in the discerning Eastern Suburbs market. Working with custom publisher, Hardy Grant Magazines, Frost Design was commissioned to create a fashion magazine and accompanying promotional campaign that would increase awareness of WBJ as a centre and position it as a prestige brand. Our idea for the magazine masthead grew out of the brand position of 'shopping as an act of love'. The masthead is a heart that wraps around the front cover to form the 'b' in WBJ. The heart then became an icon that was used throughout the magazine. The masthead was also used on shopping bags, t-shirts and other promotional collateral to create a strong campaign identity. The magazine itself is based on the notion of a 'junction' - a place where things come together, often forming unexpected connections. This allowed the shopping centre to be seen in its historical context, as well as providing opportunities to create entertaining, informative articles and up-to-the-minute fashion spreads around the idea of junctions.
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Westfield Magazine Issue 1 - 142 - © Frost Design
Westfield Magazine Issue 1 - 143 - © Frost Design
Westfield Magazine Issue 1 - 144 - © Frost Design
Westfield Magazine Issue 1 - 145 - © Frost Design
Westfield Magazine Issue 1 - 146 - © Frost Design
Westfield Magazine Issue 1 - 147 - © Frost Design
Westfield Magazine Issue 1 - 148 - © Frost Design
Westfield Magazine Issue 1 - 149 - © Frost Design
Westfield Magazine Issue 1 - 150 - © Frost Design
Credits
Creative Director: Vince Frost
Designers: Vince Frost, Caroline Cox, Anthony Donovan
Strategist: Catriona Burgess
Design Manager: Nicole Bradfield
Awards
Australian catalogue awards: Highly commended certificate for WBJ1
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© Frost Design 2008 A Frost* Digital Experience