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27/07/2007
News,
Motion,
Television
760 x 570 px
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Noise new 15 second stings on Channel (v) - Video - 1070 - © Frost Design
Project: Noise promo
Client: Noise
Noise offers young emerging artists the opportunity to showcase their talents as well as the opportunity to have their work viewed by industry. With a growing global emphasis, Noise approached Frost to create a 15-second ad that could be used to promote Noise artists and encourage people to go online to find out more and potentially contribute their own creative.
Key to the brief was communicating the international focus of Noise and getting across the idea of creative people in their place, doing their thing. The concept needed to be able to be adapted to a range of artists, displaying key details about their profile and an image of their work.
Our idea was based on creating a virtual gallery, where the Noise logo itself is deconstructed and broken into layers – representative of Noise being a construct of diverse media and people.
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© Frost Design 2008 A Frost* Digital Experience