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01/03/2006
News,
Magazines,
Literature
836 x 570 px
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Zembla Magazine Issue No. 9 Design - 152 - © Frost Design
Published five times a year, Zembla combines 'literary culture interests with the innovation and flair of a style magazine'. The magazine's editor, Dan Crowe, and publisher, Simon Finch, approached Frost to design and art direct it. The concept was based on the need for a cool literary magazine that targeted a younger audience, but would also attract high-end advertisers such as Paul Smith and Gucci. The brief was short: 'Do whatever you want. Be expressive. Have fun with words'. The confidence of Zembla's design lies largely in its refusal to adhere to the traditional 'rules' of magazine design. The letter Z forms the masthead and identity for the magazine, which spans the entire front cover while flexible type sizes and characters and a grid that appears 'only when we need it', characterise the design within. Zembla is very much about ideas-based design and its strapline, 'Fun with Words', applies equally to both content and form.
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Zembla Magazine Issue No. 9 Design - 154 - © Frost Design
Zembla Magazine Issue No. 9 Design - 155 - © Frost Design
Zembla Magazine Issue No. 9 Design - 156 - © Frost Design
Zembla Magazine Issue No. 9 Design - 157 - © Frost Design
Zembla Magazine Issue No. 9 Design - 158 - © Frost Design
Zembla Magazine Issue No. 9 Design - 159 - © Frost Design
Zembla Magazine Issue No. 9 Design - 160 - © Frost Design
Zembla Magazine Issue No. 9 Design - 161 - © Frost Design
Zembla Magazine Issue No. 9 Design - 162 - © Frost Design
Zembla Magazine Issue No. 9 Design - 163 - © Frost Design
Zembla Magazine Issue No. 9 Design - 164 - © Frost Design
Zembla Magazine Issue No. 9 Design - 165 - © Frost Design
Zembla Magazine Issue No. 9 Design - 166 - © Frost Design
Credits
Creative Director: Vince Frost
Designers: Vince Frost, Anthony Donovan, Carl Wellman
Cover photographer: Lynne Ramsey
Awards
AGDA 2006: Pinnacle AWARD
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© Frost Design 2008 A Frost* Digital Experience