Frost*

Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.

You are currently looking at the html version of our site. This will be because you have an old version of flash or no flash at all (get latest version here ) or perhaps you have javascript turned off in your browser.

01/03/2006
News, Magazines, Literature
836 x 570 px |

Zembla Magazine Issue No. 9 Design  - © Frost Design

Zembla Magazine Issue No. 9 Design - 152 - © Frost Design

Published five times a year, Zembla combines 'literary culture interests with the innovation and flair of a style magazine'. The magazine's editor, Dan Crowe, and publisher, Simon Finch, approached Frost to design and art direct it. The concept was based on the need for a cool literary magazine that targeted a younger audience, but would also attract high-end advertisers such as Paul Smith and Gucci. The brief was short: 'Do whatever you want. Be expressive. Have fun with words'. The confidence of Zembla's design lies largely in its refusal to adhere to the traditional 'rules' of magazine design. The letter Z forms the masthead and identity for the magazine, which spans the entire front cover while flexible type sizes and characters and a grid that appears 'only when we need it', characterise the design within. Zembla is very much about ideas-based design and its strapline, 'Fun with Words', applies equally to both content and form.

|

Zembla Magazine Issue No. 9 Design  - © Frost Design

Zembla Magazine Issue No. 9 Design - 154 - © Frost Design

Zembla Magazine Issue No. 9 Design  - © Frost Design

Zembla Magazine Issue No. 9 Design - 155 - © Frost Design

Zembla Magazine Issue No. 9 Design  - © Frost Design

Zembla Magazine Issue No. 9 Design - 156 - © Frost Design

Zembla Magazine Issue No. 9 Design  - © Frost Design

Zembla Magazine Issue No. 9 Design - 157 - © Frost Design

Zembla Magazine Issue No. 9 Design  - © Frost Design

Zembla Magazine Issue No. 9 Design - 158 - © Frost Design

Zembla Magazine Issue No. 9 Design  - © Frost Design

Zembla Magazine Issue No. 9 Design - 159 - © Frost Design

Zembla Magazine Issue No. 9 Design  - © Frost Design

Zembla Magazine Issue No. 9 Design - 160 - © Frost Design

Zembla Magazine Issue No. 9 Design  - © Frost Design

Zembla Magazine Issue No. 9 Design - 161 - © Frost Design

Zembla Magazine Issue No. 9 Design  - © Frost Design

Zembla Magazine Issue No. 9 Design - 162 - © Frost Design

Zembla Magazine Issue No. 9 Design  - © Frost Design

Zembla Magazine Issue No. 9 Design - 163 - © Frost Design

Zembla Magazine Issue No. 9 Design  - © Frost Design

Zembla Magazine Issue No. 9 Design - 164 - © Frost Design

Zembla Magazine Issue No. 9 Design  - © Frost Design

Zembla Magazine Issue No. 9 Design - 165 - © Frost Design

Zembla Magazine Issue No. 9 Design  - © Frost Design

Zembla Magazine Issue No. 9 Design - 166 - © Frost Design

Credits

Creative Director: Vince Frost
Designers: Vince Frost, Anthony Donovan, Carl Wellman
Cover photographer: Lynne Ramsey

Awards

AGDA 2006: Pinnacle AWARD

|

© Frost Design 2008 A Frost* Digital Experience

Not logged in  

Home / Zembla Magazine Issue No. 9 Design