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30/05/2008
News,
Retail,
Posters
800 x 570 px
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QVB Posters - 1136 - © Frost Design
Project: QVB refurbishment poster campaign
Client: Ipoh
In 2008 Sydney’s prestigious Queen Victoria Building commenced a refurbishment program to enhance its’ heritage value and appeal as a world-class shopping destination.
A two-year project, including a new Victorian-inspired colour scheme more reflective of the original, QVB’s management wanted to ensure valued customers and visitors were informed of the refurbishment and suffered no inconvenience.
In response to this brief, Frost devised a series of in-house and street posters that drew attention to the QVB’s makeover, by drawing on the key positioning of ‘fashion palace’ and the simple message of “let the refurbishments begin, let the shopping continue”.
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Image:
QVB Posters - 1156 - © Frost Design
Image:
QVB Posters - 1157 - © Frost Design
Image:
QVB Posters - 1158 - © Frost Design
Image:
QVB Posters - 1160 - © Frost Design
© Frost Design 2008 A Frost* Digital Experience