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01/08/2006
News,
Identities,
Design
836 x 570 px
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Sydney Esquisse - 177 - © Frost Design
The Play Society
Sydney Esquisse is a yearly design event launched in 2003. This year's theme was all about taking design out of the hands of big business and putting it in the hands of the community under the banner 'Sydney Equisse Yourself'. Our idea was to take this DIY ethos and make it central to creating the identity. Working from the existing Sydney Esquisse logotype, we purpose-made the typeface out of paper -“ literally remaking it in a very hands-on way. The folded paper and strong colour palette came together to form a vibrant and festive identity for the event that was very impactful on a wide range of media from flyers to banners, online and exhibition graphics. As part of the event we applied identity to branded Minis that were driven around Sydney to create artworks that featured in the exhibition. A stop-frame animation was also created to demonstrate the hands-on approach which was used online and for the event opening.
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Sydney Esquisse - 179 - © Frost Design
Sydney Esquisse - 180 - © Frost Design
Credits
Creative Director: Vince Frost
Designers: Vince Frost, Anthony Donovan, Carl Wellman
Design Manager: Laura Richardson
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© Frost Design 2008 A Frost* Digital Experience