Welcome to Frost Design

Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.

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01/01/2005
News, Book Design, Food
836 x 570 px |

French Cookbook Design - 206 - © Frost Design

Penguin Australia

A call from Julie Gibbs at Penguin Australia led to the commission to design a book of recipes by one of Australia's leading chefs, Damien Pignolet. The idea for the cover came as Frost was dining in Pignolet's Sydney restaurant, Bistro Moncur, and notice the logo - a black heart with a knife and fork either side, originally created by illustrator Michael Fitz - on one of the waiter's T-shirts. Although he didn't know it at the time, this image would go on to form the mainstay of the book's cover. As always, Frost wanted to create a design that was unique to this particular project. With this in mind he knew that the cover needed to convey not only that this was a French cookbook, but that it was Damien Pignolet's French cookbook. It was then that he recalled the hand-drawn logo, which coupled with the simple title 'French' created the final design. The book is illustrated with photography by Earl Carter.

French by Damien Pignolet - Australian Publishers Association Annual Book Design Awards: Best Designed Cover of the year, Best Designed Cookbook. APA 54th Book Design Awards 2006:Best Designed CookbookAustralian Food Media Club Awards:Barilla award for best hardcover recipe book

French Cookbook Design - 208 - © Frost Design

French Cookbook Design - 209 - © Frost Design

French Cookbook Design - 210 - © Frost Design

French Cookbook Design - 211 - © Frost Design

Credits

Creative Director: Vince Frost
Designer: Vince Frost, Jacqueline Morony
Photos: Earl Carter
Illustration: Michael Fitzjames
Publisher: Penguin

Awards

Australian Publishers Association Annual Book Design Awards:
Best Designed Cover of the year, Best Designed Cookbook
APA 54th Book Design Awards 2006:
Best Designed Cookbook
Australian Food Media Club Awards:
Barilla award for best hardcover recipe book

Frost*