Welcome to Frost Design

Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.

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01/05/2003
News, Book Design, The Arts
907 x 570 px |

The Devil's Playground Book Design - © Frost Design

The Devil's Playground Book Design - 216 - © Frost Design

Nan Goldin

The Devil's Playground was the first major collection of photographs by Nan Goldin to be published since 1996. Frost spent eighteen months working with Goldin on the book, which contains 343 photographs interspersed with texts, poems and lyrics by prominent writers. When asked by Phaidon to produce an initial dummy design, Frost began by looking through Goldin's work in search of definitive image for the cover. Attracted by the ambiguity of an image of two men, which he wrapped around the book from front to back, Frost was particularly pleased when Goldin agreed that his choice was perfect, not just for the dummy but for the book itself. Although it would take a further year to complete the book, during which time many changes were made, the cover remained unchanged throughout.