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01/05/2005
News,
Entertainment,
Motion
622 x 570 px
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Office of Film + Literature Classification design system - 311 - © Frost Design
This project was purely about information design and involved creating a simple, foolproof system that would work across a wide range of media, including movies, DVDs and computer games and related promotional materials such as posters and commercials. The symbols themselves were fairly generic and did not need redesigning as such, although Frost did change the typeface. What did need looking at was their application. Keen to ensure that the classifications communicate effectively without compromising the promotional imagery for each piece, Frost working with director Des Clark, created a simple sticker device to carry both the symbol and related information; the resulting designs look like stickers that have been applied to the imagery, rather than being part of their design. In addition to the print designs, cinema and television commercials were also required. The fact that these had to be G-rated and could not date over five years ruled out a lot of visual content, so the symbols themselves were brought to life instead. This not only provided the necessary visual content, it also focused attention directly onto the new markings, now one of the most visible design pieces of design in Australia.
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Office of Film + Literature Classification design system - 313 - © Frost Design
Credits
Creative Director: Vince Frost
Designers: Vince Frost, Anthony Donovan, David Sark, Kasper Wensveen
Design Manager: Nicole Bradfield
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© Frost Design 2008 A Frost* Digital Experience