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12/01/2007
News,
Identities,
Entertainment,
Motion,
Apple
836 x 570 px
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![Channel [V] and Channel [V]2 Rebrand - © Frost Design](/managed_code/uploads/frost-038000.jpg "Channel [V] and Channel [V]2 Rebrand - © Frost Design")
Channel [V] and Channel [V]2 Rebrand - 336 - © Frost Design
Channel [V] came to Frost Design to refresh its identity in response to the explosion in music-related entertainment and the need to compete with new advances such as music video streaming on mobile phones.
A key part of the strategy was to move the brand from a music TV brand into a live brand that has an active role in its audiences lives. Channel [V] had inherited elements of its identity, including the brackets around the V from its parent offshore, and carrying these forward into the new identity was a legal mandatory. What started out as a design restriction became the creative idea - we dimensionalised the name Channel [V], making it into a object that could then become an environment for its broadcast design and a stage for live events. Instead of being a stylistic device, the brackets have a real purpose. Part of the brief also involved reflecting Channel [V]'s changing in programming that was part of the re-launch, which was a shift to genre-specific timeslots rather than continuous hits. Building on the 3D logo approach, we created themed rooms for each genre. Each featured its own colour and animated transition from the main logo to a genre-specific adaptation of the mark.
Frost art directed all elements of the new identity roll out, working in collaboration with 3D Animator Gary Nicholson of Nicholson Beyer.
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![Channel [V] and Channel [V]2 Rebrand - © Frost Design](/managed_code/uploads/frost-038001.jpg "Channel [V] and Channel [V]2 Rebrand - © Frost Design")
Channel [V] and Channel [V]2 Rebrand - 338 - © Frost Design
![Channel [V] and Channel [V]2 Rebrand - © Frost Design](/managed_code/uploads/frost-038002.jpg "Channel [V] and Channel [V]2 Rebrand - © Frost Design")
Channel [V] and Channel [V]2 Rebrand - 339 - © Frost Design
![Channel [V] and Channel [V]2 Rebrand - © Frost Design](/managed_code/uploads/frost-038003.jpg "Channel [V] and Channel [V]2 Rebrand - © Frost Design")
Channel [V] and Channel [V]2 Rebrand - 340 - © Frost Design
![Channel [V] and Channel [V]2 Rebrand - © Frost Design](/managed_code/uploads/frost-038004.jpg "Channel [V] and Channel [V]2 Rebrand - © Frost Design")
Channel [V] and Channel [V]2 Rebrand - 341 - © Frost Design
![Channel [V] and Channel [V]2 Rebrand - © Frost Design](/managed_code/uploads/frost-038005.jpg "Channel [V] and Channel [V]2 Rebrand - © Frost Design")
Channel [V] and Channel [V]2 Rebrand - 342 - © Frost Design
![Channel [V] and Channel [V]2 Rebrand - © Frost Design](/managed_code/uploads/frost-038006.jpg "Channel [V] and Channel [V]2 Rebrand - © Frost Design")
Channel [V] and Channel [V]2 Rebrand - 343 - © Frost Design
© Frost Design 2008 A Frost* Digital Experience