Welcome to Frost Design

Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.

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26/02/2007
News, Book Design, Design
807 x 570 px |

AGDA Eyesaw Exhibition - 372 - © Frost Design

The Australian Graphic Design Association (AGDA) approached Frost Design to put together a booklet showcasing the inaugural Eye Saw exhibition. Eye Saw is an exhibition event which ran as part of Sydney Design 06. The project invited some 25 leading graphic designers from Sydney to design a piece of visual communication that enabled the public to understand, enjoy and discuss graphic design and its contribution to the economy and its cultural role in a social context.

Frost Design created four posters for the exhibition, borrowing the graphics found in Opthomalogist's charts. The charts which are normally used to diagnose complaints ranging from astigmatism to colour blindness, were given a new meaning by the insertion of the words 'Eye Saw'.

This theme was carried-through into the design of the booklet. It employed 'french-folded' pages which were printed on the reverse side with the exhibition entries. This required the reader to tear open the pages along perforated edges to reveal the work, encouraging further exploration. The booking was hand-sewn to reinforce its handcrafted quality.

Frost Design would like to thank Edwards Dunlop for the supply of the paper, Canon for kindly printing the booklet and Petaras Press for binding it.

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