You are currently looking at the html version of our site. This will be because you have an old version of flash or no flash at all (get latest version here ) or perhaps you have javascript turned off in your browser.
01/10/2006
News,
Publishing,
Marketing
836 x 570 px
|
Photolibrary Promotional Campaign - 22 - © Frost Design
Photolibrary approached us to create promotional campaign that could reposition the agency in Australia and overseas. As the name of the company, Photolibrary, is a generic term, our concept centred on the idea that everybody has their own photo library. We came up with the idea of creating a compendium of mini magazines called 'My Photolibrary' that would show shots from the Photolibrary collection alongside personal photo collections of leading international creatives. Key to the appeal was giving people access to private photos of people such as Stefan Sagmeister and Kareem Rashid,“ instantly making the piece desirable to people in the industry. Each issue features a range of creatives as well as a collection of Photolibrary images that are selected to interact with the personal collections showing the breadth and strengths of the library itself. To date three mini magazine collections have been produced. The compendium is inserted into key design magazines in Australia and the UK.
|
Photolibrary Promotional Campaign - 24 - © Frost Design
Photolibrary Promotional Campaign - 25 - © Frost Design
Photolibrary Promotional Campaign - 26 - © Frost Design
Photolibrary Promotional Campaign - 27 - © Frost Design
© Frost Design 2008 A Frost* Digital Experience