Welcome to Frost Design

Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.

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29/03/2007
News, Identities, The Arts
800 x 570 px |

Opera House Re-branding - © Frost Design

Opera House Re-branding - 446 - © Frost Design

Wow - what an honour, re-branding the Sydney Opera House. We won the project in a competitive pitch and have created a whole new brand vision, logo, identity system and advertising campaign. Working on the strategy component with Play Communications (who also share our space) we developed new brand position - "live performance every day" - after extensive research into the Opera House vision, markets and stakeholders. The new logo reflects the fact that owning the name is key. The larger, more emblematic typography also represents the monumental steps at the entrance to the building and a musical crescendo. For the campaign, our idea was to make the sails themselves perform, containing words like "live" and "love" that capture the Opera House experience. It also features stop-motion photography by Anthony Geernaert accompanied by the tagline "we love to perform". At the heart of the exercise was also making it easier for people to find out what's on - and we developed a new ad style and approach to presenting information, providing a uniform approach that was also flexible enough to carry the spirit of performance. Look out for the new campaign on the streets of Sydney from 24 March.