Welcome to Frost Design

Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.

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01/06/2006
News, Marketing, Identities
836 x 570 px |

James Cant Identity & Mailer - © Frost Design

James Cant Identity & Mailer - 29 - © Frost Design

Returning to his home in Australia from London, where he was a highly respected beauty and fashion photographer, James Cant was unknown to publishers and agencies in Sydney. He wanted a memorable DM piece that showcased the depth of his experience to a market saturated with competition for the same jobs. A mailer was created to the scale of broadsheet newspaper using bulky newsprint stock. This ensured needed cut through in the glossy magazine industry. Future updates of his work were key in creating the magazine concept and a title for the mock magazine became a play on his surname 'Cant'. A simple cross through the 't', elevated the idea of his skill and the retention of his name. 'Cant' became 'Can'.

http://www.jamescant.com