Welcome to Frost Design

Frost Design is an independent ideas studio of 30 people. We understand design. We understand business. But most importantly we understand the business of good design. Founded in London by Vince Frost and now also based in Sydney, we are an interdisciplinary creative studio who work seamlessly across a variety of media for a diverse range of international clients.

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01/10/2006
News, Book Design, Identities, Apple
836 x 570 px |

Freestyle Identity, Book, Collateral, and Website Design - © Frost Design

Freestyle Identity, Book, Collateral, and Website Design - 40 - © Frost Design

Object Gallery/Melbourne Museum

Freestyle is a ground-breaking exhibition and book of contemporary Australian design for living. The challenge was two-fold - create a solution that is a strong statement about design in its own right while also being able to effectively present the works of 40 other designers without getting in the way aesthetically. Also key to the brief was incorporating the branding of sponsors Bombay Sapphire. Our idea was based on using a blue transparent perspex square as a framing device for the artist and their work (while also acting as a reference to the sponsor'Â™s brand and their iconic blue glass bottle). Each of the 40 designers was photographed in their own environments interacting with the blue frame in their own way. The square form was carried through to the Freestyle identity, which uses a modular geometric type, and using the squares as the structural grid for the book, website and other collateral.

http://www.freestyledesign.info