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01/06/2006
News,
Corporate Literature,
Finance
836 x 570 px
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Macquarie Bank Annual Report 2006 - 53 - © Frost Design
The brief was to highlight Macquarie's international expansion and illustrate specific deals, particularly an important new deal with international explosives company Dyno Nobel. Four documents make up the report suite and part of the challenge was using images from Dyno Nobel on all the covers in a way that still felt Macquarie and didn't seem too explosive. The design exemplifies Macquarie's corporate brand with clear and structured design.The approach is sophisticated, corporate and restrained. The report is written in an editorial style and is sectioned to highlight performance from each division. The information for each is broken into hierarchical layers including a key statement, overview pull-out and body copy - making it easier to read.
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Macquarie Bank Annual Report 2006 - 55 - © Frost Design
Macquarie Bank Annual Report 2006 - 56 - © Frost Design
Macquarie Bank Annual Report 2006 - 57 - © Frost Design
Macquarie Bank Annual Report 2006 - 58 - © Frost Design
Credits
Creative Director: Vince Frost
Designer: Ray Parslow
Design manager: Beverley Hall
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© Frost Design 2008 A Frost* Digital Experience